Episode 48: Google Offers Campaign Management


In this week’s episode of Analytics Neat we discuss some of the struggles with data accuracy as well as Google’s launch of a free campaign management service to advertisers.  What are four key reasons for why digital data accuracy is so difficult to achieve? Why is Google offering a free service? Who does this impact the most and what questions should you be asking? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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