Month: January 2019

Episode 48: Google Offers Campaign Management

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In this week’s episode of Analytics Neat we discuss some of the struggles with data accuracy as well as Google’s launch of a free campaign management service to advertisers.  What are four key reasons for why digital data accuracy is so difficult to achieve? Why is Google offering a free service? Who does this impact the most and what questions should you be asking? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 47: Data and Privacy at CES, Salesforce Research Review

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In this week’s episode of Analytics Neat we take a look at some of the exciting technology plays coming out of CES and discuss the data opportunity for each.  We also dig into some of the trends for 2019 coming out of a Salesforce Research study.  Why is privacy a problem? When are the robots going to take over? What does 5G have to do with it? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 46: Common Strategy Pitfalls

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In this week’s episode of Analytics Neat we take a look at five common pitfalls of strategic projects.  Why is focus important?  What should you do about biases?  What kind of timing should you work from?  We even carefully dabble in pop culture and politics.   All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 45: CMO Survey Results – 2nd Release 2018

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In this week’s episode of Analytics Neat we dig into the results from the 2nd release of the CMO Survey for 2018.  What are brands focusing on?  How often do they use data for decisions?  How concerned are they about privacy?  Why am I shocked at the Social Media numbers? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Links for this episode:

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.