Episode 30: Adobe/Marketo Rumors and New Features

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In this week’s episode of Analytics Neat we enter the rumor mill and discuss the potential acquisition of Marketo by Adobe as first reported in Reuters.  What does Marketo do and why would Adobe be interested? How much money are we talking?  What other features did Adobe release this past week on the analytics side of the house? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 29: The Google and Mastercard Partnership

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In this week’s episode of Analytics Neat we dig into the secret partnership between Google and Mastercard that hit the news via Bloomberg almost two weeks ago.  How did the partnership form?  What data is being shared and to what end?  How can you opt out of this?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 28: Forrester’s Study on Digital Transformation

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In this week’s episode of Analytics Neat we review a recent study from Forrester entitled “The Sorry State of Digital Transformation in 2018.”  What is digital transformation?  What are the current challenges people are facing?  What skills are needed?  Is it really all gloom and doom like the title implies?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 27: Google Location Data and Amazon

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In this week’s episode of Analytics Neat we explore the latest privacy concern regarding Google’s capture of location data.  What did the Associated Press stumble upon?  How will this impact trust from consumers?  Where does Amazon fit into this?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 26: Comcast, AT&T, and Data

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In this week’s episode of Analytics Neat we turn back the clock to see what the Turn/Verizon controversy of 2015 has to do with my watching the PGA Championship final round yesterday.  What are Comcast and AT&T doing to compete against each other while also evolving their own platforms to future-proof their advertising spots?  What does this mean for advertisers and agencies?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 25: Google Attribution

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As a continuation of last week’s episode of Analytics Neat, we take a look at what Google offers for Attribution within the Google Marketing Platform this week.  We’ll see how Google’s offering compares to Adobe, what’s missing, and what this means for the industry going forward.  I’d recommend you listen to Episode 24 as well to get the full story.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 24: Adobe Attribution IQ

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On this week’s Analytics Neat we review Adobe’s launch of Attribution IQ for their customers.  What is it?  What does it do?  What doesn’t it do and what are the things marketers need to keep in mind when interacting with the sandbox?  We’ll cover all of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 23: Salesforce Acquires Datorama

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In this week’s episode of Analytics Neat, we take a look at the announcement last week that Salesforce has agreed to acquire Datorama for $800 Million.  What does Datorama do?  Why is Salesforce making this deal?  What are the implications for our industry?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 22: A/B Testing Isn’t Dead

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In this week’s episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization.  How does A/B testing fit into the overall optimization tool kit?  How do you build momentum and continued success into your optimization program?  Why isn’t A/B testing dead?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 21: The Power of Collaboration

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In this week’s episode of Analytics Neat we cover the IPG acquisition of Acxiom and how to build better collaboration and teamwork within an organization to create better customer experiences.  What does Acxiom bring to the table for IPG? What are 4 inhibitors to teamwork? What are 3 things you can do today to improve communication across the business?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 20: World Federation of Advertisers Publishes Global Media Charter

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In this week’s episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA).  How is the document structured for media partners and advertisers? What are the main focal points of the different chapters?  What does this mean for the industry?  What’s missing or lacking?  We cover all of this and more this week.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 19: The Value of Location Analytics

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In this week’s episode of Analytics Neat, we discuss the power of location-based analytics and how capturing location data can be helpful for your business.  Why is it important to collection location data?  What are some of the challenges?  What are the opportunities for businesses?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 18: Google Attribution and Trust

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In this week’s episode of Analytics Neat we take a look at the data access changes from Google post-GDPR and how that impacts the ability to independently measure ROI.  With Google limiting access for further data integration, how will this impact true attribution modeling?  What will be the impact felt by advertisers and who currently has access to Google’s Ads Data Hub?  In addition, we take a look at info coming out of Cannes regarding trust in social media.

You can find the WSJ article I referenced here (subscription required).

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 17: Building a Solid Voice of Customer (VOC) Strategy

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In this week’s Episode of Analytics Neat we explore how to best utilize a Voice of Customer (VOC) technology to improve your customer experience both online and offline.  When people think of VOC, they instantly think of surveys and comment cards, but rarely think about how to use those inputs to create more value for their business.  We’ll outline how to build a solid strategy for VOC as well as 4 tactics to apply right away to create that value.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 16: IAB Tech Lab Data Transparency Standards

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In this week’s episode of Analytics Neat we review the Data Transparency Standards for audience targeting released for comment by the IAB Tech Lab at the end of May.  The first two parts of this four-part framework are available for comment until July 16th.  What does the framework hope to accomplish?  How will advertisers benefit?  What innovation can we expect from the tech industry as a result of the adoption of this framework?  All of this and more in this week’s episode.  Thanks for listening!

You can find the IAB Tech Lab framework here.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.