Episode 51: Gartner Magic Quadrant for Analytics & BI Platforms

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In this week’s episode of Analytics Neat we have some follow-up from last week’s conversation about session replay solutions like Glassbox.  We also review the latest Gartner Magic Quadrant report for Analytics and BI platforms.  Which platform is leading the pack according to Gartner?  Which solutions are on the verge of changing the landscape?  What are my predictions for some of the technology in the next year? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Gartner Magic Quadrant Study

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Episode 50: Domino’s Data, Apple Shuts Down Session Replay

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In this week’s episode of Analytics Neat we take a look at some innovation coming from Domino’s as well as Apple’s stance against recording user sessions with session replay solutions like Glassbox.  Why is every interaction between a consumer and a brand a transaction? What are my opinions on Customer Experience tools like Glassbox? Should organizations ban the usage of session replay tools? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 49: TV Ad Analysis and Attribution

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In this week’s episode of Analytics Neat we take a look at the massive amount of spending during the 2019 Super Bowl and discuss the ROI of those investments.  How much did a 30 second spot cost?  What are the implications of a boring game?  Why is digital attribution failing? How is YouTube changing the game? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 48: Google Offers Campaign Management

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In this week’s episode of Analytics Neat we discuss some of the struggles with data accuracy as well as Google’s launch of a free campaign management service to advertisers.  What are four key reasons for why digital data accuracy is so difficult to achieve? Why is Google offering a free service? Who does this impact the most and what questions should you be asking? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 47: Data and Privacy at CES, Salesforce Research Review

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In this week’s episode of Analytics Neat we take a look at some of the exciting technology plays coming out of CES and discuss the data opportunity for each.  We also dig into some of the trends for 2019 coming out of a Salesforce Research study.  Why is privacy a problem? When are the robots going to take over? What does 5G have to do with it? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 46: Common Strategy Pitfalls

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In this week’s episode of Analytics Neat we take a look at five common pitfalls of strategic projects.  Why is focus important?  What should you do about biases?  What kind of timing should you work from?  We even carefully dabble in pop culture and politics.   All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 45: CMO Survey Results – 2nd Release 2018

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In this week’s episode of Analytics Neat we dig into the results from the 2nd release of the CMO Survey for 2018.  What are brands focusing on?  How often do they use data for decisions?  How concerned are they about privacy?  Why am I shocked at the Social Media numbers? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Links for this episode:

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Most Popular in 2018: Marketers Struggle With Vendor Selection

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This week’s episode of Analytics Neat explores the challenges of selecting the right vendor for your business.  Over 58% of marketers struggle with this, according to a 2017 study by Infectious Media.  Why is it so difficult?  What are the attributes marketers look for in a vendor? What should you do to ensure you make the right decision?  All of this and more in this week’s episode.

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Episode 44: NASA Breach, Verint Acquires ForeSee, and Microsoft Clarity

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In this week’s episode of Analytics Neat we take a look at the NASA breach, the acquisition of ForeSee by Verint, and Microsoft entering the CX space with the launch of Clarity.  We even have a West Side Story reference this week.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 43: IBM Sells Unica to HCL Technologies

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In this week’s episode of Analytics Neat we take a look at IBM selling Unica and several other platforms to HCL Technologies.  I also go on a bit of a rant on programmatic and make a feature request to the industry.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 42: Marriott Breach, Joining D4t4, and a Quick Look at Data Collection

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In this week’s episode of Analytics Neat we take a look at the Marriott Breach, discuss my joining D4t4 Solutions as their VP of North America, and discuss new trends in data collection.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 41: A Key Limiter to Analytics Success

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In this week’s episode of Analytics Neat we have the return of our segment “A Little Too Personal,” an update on the FBI investigation into Digital Fraud, and a look at what I consider to be a major limiter to analytics success for organizations.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 40: Mobile Black Friday and Real-Time Bidding Issues

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In this week’s episode of Analytics Neat we review the revenue results from Black Friday and explore a ruling in France that has put real-time bidding at risk.  How much revenue was generated from mobile devices? Why is data capture at risk as a result of the CNIL ruling against Vectaury? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 39: MarTech Budgets and Wasted Dollars

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In this week’s episode of Analytics Neat we take a look at the ever-increasing budget for MarTech.  What are the potential problems that come with that?  Where do people fit into this equation?  How much budget is potentially being wasted? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 38: An Update on the FBI Investigation into the Media Industry

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In this week’s episode of Analytics Neat we provide an update on the FBI’s investigation into the media industry and walk through a document published last week by Reed Smith and the ANA.  What do advertisers need to do to cooperate?  What concerns need to be addressed?  What will the process look like?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links from this episode:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.