Month: September 2018

Episode 31: Optimizely Feature Announcements at Opticon 2018

Audio

In this week’s episode of Analytics Neat we review six of the new features announced at Opticon 2018. What do I like about Optimizely as an alternative to Adobe Target?  Which features will add the most value to customers?  What is the Digital Experience Stack?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 30: Adobe/Marketo Rumors and New Features

Audio

In this week’s episode of Analytics Neat we enter the rumor mill and discuss the potential acquisition of Marketo by Adobe as first reported in Reuters.  What does Marketo do and why would Adobe be interested? How much money are we talking?  What other features did Adobe release this past week on the analytics side of the house? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 29: The Google and Mastercard Partnership

Audio

In this week’s episode of Analytics Neat we dig into the secret partnership between Google and Mastercard that hit the news via Bloomberg almost two weeks ago.  How did the partnership form?  What data is being shared and to what end?  How can you opt out of this?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.