Month: February 2019

Episode 52: Google Cloud, Facebook Creeping Again, WPP + Waze

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In this week’s episode of Analytics Neat we have a rapid-fire episode with three topics on the agenda.  Why did Google acquire a company called Alooma?  What did Facebook do this time with data and mobile apps?  What is WPP doing in partnership with Waze to bring retail advertisements to your drive?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 51: Gartner Magic Quadrant for Analytics & BI Platforms

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In this week’s episode of Analytics Neat we have some follow-up from last week’s conversation about session replay solutions like Glassbox.  We also review the latest Gartner Magic Quadrant report for Analytics and BI platforms.  Which platform is leading the pack according to Gartner?  Which solutions are on the verge of changing the landscape?  What are my predictions for some of the technology in the next year? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Gartner Magic Quadrant Study

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 50: Domino’s Data, Apple Shuts Down Session Replay

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In this week’s episode of Analytics Neat we take a look at some innovation coming from Domino’s as well as Apple’s stance against recording user sessions with session replay solutions like Glassbox.  Why is every interaction between a consumer and a brand a transaction? What are my opinions on Customer Experience tools like Glassbox? Should organizations ban the usage of session replay tools? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 49: TV Ad Analysis and Attribution

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In this week’s episode of Analytics Neat we take a look at the massive amount of spending during the 2019 Super Bowl and discuss the ROI of those investments.  How much did a 30 second spot cost?  What are the implications of a boring game?  Why is digital attribution failing? How is YouTube changing the game? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.