IAB User Token, Kantar Data Study

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In this week’s episode of Analytics Neat we cover a new IAB proposal for user tokens and the results from a Kantar data study. We even poke fun at LinkedIn articles. What is a user token and what does this mean for 3rd party cookies? Do marketers have a data or technology problem? How many data sources are too many? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Nashville, Personalization Fails, Target Loyalty Program

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In this week’s episode of Analytics Neat we chat about my weekend in Nashville and the resulting “A Little Too Personal” award from that trip.  What key advice should advertisers take to heart for audience targeting? Why is the new Target Loyalty Program something worth copying? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Grid Report On BI Platforms

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In this week’s episode of Analytics Neat we stumbled across a BI Platform report by a company called G2.  Who is G2 and what methodology is used for the report? What potential flaws exist in the system? Which vendors are leaders?  Should this be a viable source for your vendor selection? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Out of Home Advertising Growth

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In this week’s episode of Analytics Neat we send some good thoughts and vibes to some former colleagues at the start of the show and then continue into the main topic of OOH growth.  Why are OOH investments growing and by how much?  What is driving this? What should you do to your media mix? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Review of Google Analytics Updates

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In this week’s episode of Analytics Neat we review the most recent updates to Google Analytics.  How are web and mobile being brought together? What does an event-based model do to collection? How will it work in the real world? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Amazon, Accenture, Vendor Selection, Programmatic Fees

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In this week’s episode of Analytics Neat we cover the eBay lawsuit against Amazon and Accenture’s conflict of interest in the media auditing world.  We also discuss the limitations of consulting firms doing vendor selection in today’s world as well as some recent research about Programmatic fees.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Downstream Data, Reporting Miscues

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In this week’s episode of Analytics Neat we expand further upon data models and the impact of having the data model downstream from where the data is actually being collected.  Why are simplistic CDPs unable to fix the issue? We also dive into the money pit that is standard reporting and how to avoid some of the mistakes I’ve seen over the years. What type of reports should you focus on? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Reporting, False Advertising, Influencers

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In this week’s episode of Analytics Neat we kick off by answering a question from a Neater around reporting and data models.  We also take a look at Adobe’s recent attempt at false advertising.  Ever wonder how much an influencer makes? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Why is a Data Model Important?

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In this week’s episode of Analytics Neat we expand upon the data model discussion from last week.  What is a data model and what isn’t? Why is it important? Who was the biggest loser on Prime Day? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

DVR Updates, GDPR Fines, Vendor Capability Confusion

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In this week’s episode of Analytics Neat we come to you as an award-winning podcast, which is very humbling and exciting.  What has Comcast done to impact traditional TV ads? Who was hit with GDPR fines and what’s next? Why are brands wasting money trying to use the wrong vendors to solve for business problems? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Uber Ad Fraud Lawsuit

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In this week’s episode of Analytics Neat we review the updated lawsuit that Uber has filed alleging ad fraud on $70M USD in spend.  How many partners are involved?  Could Uber have prevented some of this?  Do I agree with the commentary in the industry about this?  We also have a “Blast from the Past” award. All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

ICO Calls Out Real-Time Bidding

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In this week’s episode of Analytics Neat we review a recent report from the Information Commissioner’s Office (ICO) regarding real-time bidding (RTB).  What parts of RTB are illegal in the view of the ICO? How does this fit with GDPR? What is PECR? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Find the full report here.

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Salesforce + Tableau, Personalization Demands

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In this week’s episode of Analytics Neat we review Salesforce’s recent acquisition of Tableau as well as some new data about the demands of consumers for personalization.  Why am I talking about data layers again? Why is now the time for a market share grab using personalization? How do I feel about “real time?” All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

AI, Google Buys Looker, PegaWorld Recap

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In this week’s episode of Analytics Neat we discuss Google’s acquisition of Looker and recap some interesting topics from PegaWorld.  What do global CEOs think of AI?  How is Iron Man saving the world? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

3 Requirements for AI & ML

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In this week’s episode of Analytics Neat we discuss 3 requirements that are overlooked when it comes to dabbling in AI and ML.  What use cases make sense?  Why does a data model matter?  We also revisit ITP 2.1 briefly.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.