Black Friday, CMO Strategy, Creepy Devices, AI in Action

Audio

In this week’s episode of Analytics Neat we cover Black Friday, CMO Strategy, and creepy devices on the Undercard.  For the Main Event, we take a look at Artificial Intelligence and Machine Learning in action via a blog built entirely of fake content.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

ITP, Data Breaches, Dreamforce, Role of the CMO

Audio

In this week’s episode of Analytics Neat we cover ITP on mobile, two data breaches, and announcements from Dreamforce on the Undercard.  For the Main Event, we review the evolution of the CMO and what that job spec needs to be in today’s world.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Links from the show:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

KPIs, Disney Plus, Health Data, Cloud Strategy

Audio

In this week’s episode of Analytics Neat we cover Movember, dashboards, and Disney Plus on the Undercard.  For the Main Event, we review the Google/Ascension Health partnership, advertising updates, and a multi-cloud strategy approach.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Links from the show:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Salesforce, NeurIPS, Gartner CMO Spend

Audio

In this week’s episode of Analytics Neat we cover Movember, Salesforce CMS, and a hot take about NeurIPS during the undercard.  For the Main Event, we delve into the new Gartner CMO Spend Survey.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Links from the show:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Facebook, Wayfair, Alexa, Acquisitions

Audio

In this week’s episode of Analytics Neat we cover a Facebook lawsuit, Alexa as an alleged murder witness, and we give out an A Little Too Personal Award to Wayfair during the undercard.  For the Main Event, we delve into two acquisitions made in the past couple weeks.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Apple Pay, Racist Robots, Teradata Universe

Audio

In this week’s episode of Analytics Neat we touch on Apple Pay, Racist Robots, and Roku acquisitions during the undercard.  For the Main Event, we delve into the product announcements and conversation themes from Teradata Universe last week.  What are brands tired of? All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Car Shopping, Consumer Data, Real-Time Latency

Audio

In this week’s episode of Analytics Neat we touch on car shopping, Zappos, and triathlons during the undercard.  For the Main Event, we delve into a debate posted to the WSJ about consumers having the option of selling their data and answer a Neater question.  Should consumers be able to sell their data to brands? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Contextual Vs. Behavioral Targeting

Audio

In this week’s episode of Analytics Neat we touch on ITP, travel program changes, and Facebook within the Housekeeping portion of the show.  For the Main Event, we delve into the differences between contextual and behavioral targeting.  Why is this topic relevant again? Which approach is better for your business? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Shoes, The Rock, Neater Q&A

Audio

In this week’s episode of Analytics Neat we go through the mailbag and answer questions from the Neaters.  We also have an “A Little Too Personal” award and an Influencer win. How would I build a tech stack from the ground up? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Salesforce Marketing ROI Study

Audio

In this week’s episode of Analytics Neat we pick up on last week’s teaser about a recent Salesforce survey of over four thousand marketers. What are the key themes globally?  Why is digital data still a struggle? Why is it difficult to tie together multiple datasets? What is Lifetime Value? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Amazon Algorithms, Real-Time CX

Audio

In this week’s episode of Analytics Neat we review a couple of Amazon stories in the news and evaluate the approaches under scrutiny.  We also take an initial look at a report from Salesforce and delve into the 3 foundational pillars of real-time customer interactions.   All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

IAB User Token, Kantar Data Study

Audio

In this week’s episode of Analytics Neat we cover a new IAB proposal for user tokens and the results from a Kantar data study. We even poke fun at LinkedIn articles. What is a user token and what does this mean for 3rd party cookies? Do marketers have a data or technology problem? How many data sources are too many? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Nashville, Personalization Fails, Target Loyalty Program

Audio

In this week’s episode of Analytics Neat we chat about my weekend in Nashville and the resulting “A Little Too Personal” award from that trip.  What key advice should advertisers take to heart for audience targeting? Why is the new Target Loyalty Program something worth copying? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Grid Report On BI Platforms

Audio

In this week’s episode of Analytics Neat we stumbled across a BI Platform report by a company called G2.  Who is G2 and what methodology is used for the report? What potential flaws exist in the system? Which vendors are leaders?  Should this be a viable source for your vendor selection? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Out of Home Advertising Growth

Audio

In this week’s episode of Analytics Neat we send some good thoughts and vibes to some former colleagues at the start of the show and then continue into the main topic of OOH growth.  Why are OOH investments growing and by how much?  What is driving this? What should you do to your media mix? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.