Episode 26: Comcast, AT&T, and Data

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In this week’s episode of Analytics Neat we turn back the clock to see what the Turn/Verizon controversy of 2015 has to do with my watching the PGA Championship final round yesterday.  What are Comcast and AT&T doing to compete against each other while also evolving their own platforms to future-proof their advertising spots?  What does this mean for advertisers and agencies?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 25: Google Attribution

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As a continuation of last week’s episode of Analytics Neat, we take a look at what Google offers for Attribution within the Google Marketing Platform this week.  We’ll see how Google’s offering compares to Adobe, what’s missing, and what this means for the industry going forward.  I’d recommend you listen to Episode 24 as well to get the full story.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.