Month: August 2019

Out of Home Advertising Growth

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In this week’s episode of Analytics Neat we send some good thoughts and vibes to some former colleagues at the start of the show and then continue into the main topic of OOH growth.  Why are OOH investments growing and by how much?  What is driving this? What should you do to your media mix? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Review of Google Analytics Updates

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In this week’s episode of Analytics Neat we review the most recent updates to Google Analytics.  How are web and mobile being brought together? What does an event-based model do to collection? How will it work in the real world? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Amazon, Accenture, Vendor Selection, Programmatic Fees

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In this week’s episode of Analytics Neat we cover the eBay lawsuit against Amazon and Accenture’s conflict of interest in the media auditing world.  We also discuss the limitations of consulting firms doing vendor selection in today’s world as well as some recent research about Programmatic fees.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Downstream Data, Reporting Miscues

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In this week’s episode of Analytics Neat we expand further upon data models and the impact of having the data model downstream from where the data is actually being collected.  Why are simplistic CDPs unable to fix the issue? We also dive into the money pit that is standard reporting and how to avoid some of the mistakes I’ve seen over the years. What type of reports should you focus on? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.