Month: May 2019

Decisions Versus Tests

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In this week’s episode of Analytics Neat we take a look at when to use a decision platform versus when to use a testing solution.  Is this an “and” or an “or” conversation? What maturity is required of an organization to do either? We also have a winner for this week’s “Blast from the Past” award.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Digital NewFronts 2019

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In this week’s episode of Analytics Neat we review the findings of the recently published IAB Video Advertising Spend report. Why are advertisers confused about OTT and Connected TV? How does traditional TV factor in? What should brands be considering as more budget goes to digital video? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Chrome Fingerprints On Your Cookies

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In this week’s episode of Analytics Neat we review Google Chrome’s new cookie controls and general privacy updates for cross-site tracking. What are the areas of focus in the new launch?  What is device fingerprinting? How does Google’s response compare to Apple ITP? Why do we talk about Twitter at the end today? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Themes From Gartner Marketing

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In this week’s episode of Analytics Neat we review the themes coming out of this year’s Gartner Marketing Symposium in sunny San Diego. Who gets the “A Little Too Personal” award this week? Why is connected TV so important to audience reach? What is most important in generating customer value? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.