Optimization

Amazon Algorithms, Real-Time CX

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In this week’s episode of Analytics Neat we review a couple of Amazon stories in the news and evaluate the approaches under scrutiny.  We also take an initial look at a report from Salesforce and delve into the 3 foundational pillars of real-time customer interactions.   All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Out of Home Advertising Growth

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In this week’s episode of Analytics Neat we send some good thoughts and vibes to some former colleagues at the start of the show and then continue into the main topic of OOH growth.  Why are OOH investments growing and by how much?  What is driving this? What should you do to your media mix? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 31: Optimizely Feature Announcements at Opticon 2018

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In this week’s episode of Analytics Neat we review six of the new features announced at Opticon 2018. What do I like about Optimizely as an alternative to Adobe Target?  Which features will add the most value to customers?  What is the Digital Experience Stack?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 22: A/B Testing Isn’t Dead

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In this week’s episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization.  How does A/B testing fit into the overall optimization tool kit?  How do you build momentum and continued success into your optimization program?  Why isn’t A/B testing dead?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 14: Overcomplicating Personalization

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In this week’s episode of Analytics Neat, we take a look at why marketers struggle with personalization and how to move beyond the common roadblocks to build a proper personalization strategy.  What grade do marketers give for their personalization efforts? What role does data and technology play? What framework can you use to drive success in your organization?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 4: Your Customer Experience Is Costing You

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The amount of patience consumers have for a bad customer experience is dwindling.  Not only are consumers feeling less inclined to pick up a phone and call customer service, but they are also expecting resolution in real-time.  It’s a confounding challenge for marketers to solve for and ultimately further enforces that you only have one chance to make a first impression.   Learn about this and what you can do about it in this week’s episode of Analytics Neat.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.