Episode 22: A/B Testing Isn’t Dead

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In this week’s episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization.  How does A/B testing fit into the overall optimization tool kit?  How do you build momentum and continued success into your optimization program?  Why isn’t A/B testing dead?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 17: Building a Solid Voice of Customer (VOC) Strategy

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In this week’s Episode of Analytics Neat we explore how to best utilize a Voice of Customer (VOC) technology to improve your customer experience both online and offline.  When people think of VOC, they instantly think of surveys and comment cards, but rarely think about how to use those inputs to create more value for their business.  We’ll outline how to build a solid strategy for VOC as well as 4 tactics to apply right away to create that value.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 14: Overcomplicating Personalization

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In this week’s episode of Analytics Neat, we take a look at why marketers struggle with personalization and how to move beyond the common roadblocks to build a proper personalization strategy.  What grade do marketers give for their personalization efforts? What role does data and technology play? What framework can you use to drive success in your organization?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 3: Google – Salesforce Partnership

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Google and Salesforce announced a partnership and integration in Q4 of 2017.  The initial features rolled out in Q1 of 2018.  What can you do with it and what is coming in the future?  How does this compare to the Adobe – Microsoft partnership?  How can you integrate an Analytics and CRM platform regardless of the technology you use?  All of this and more in this week’s episode!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.