Themes From Gartner Marketing

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In this week’s episode of Analytics Neat we review the themes coming out of this year’s Gartner Marketing Symposium in sunny San Diego. Who gets the “A Little Too Personal” award this week? Why is connected TV so important to audience reach? What is most important in generating customer value? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 61: Smile! You’re on Camera

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In this week’s episode of Analytics Neat we discuss new technology making its way to brick and mortar stores that is designed to help them compete with online giants like Amazon.  What do the cameras do?  Why is it a privacy concern?  Where will this go next? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 60: Do Your Consumers Love You? Yes No Maybe

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In this week’s episode of Analytics Neat we discuss the gap in perception between brand marketers and their consumers when it comes to personalized experiences.  Which country has the biggest gap in perception?  What are the main issues causing this gap? We also have another racist robot to discuss.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 57: Big Data and Big Macs

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In this week’s episode of Analytics Neat we take a look at the acquisition of Dynamic Yield by McDonald’s.  Why does this acquisition make sense?  How will it be used?  Why does this outline the larger purpose for digital data within an organization? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 55: WaPo Feedbuilder, CCPA Overview

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In this week’s episode of Analytics Neat we cover The Washington Post’s launch of a new ad personalization tool called Feedbuilder and we dig into the details behind CCPA.  What is Feedbuilder and why is it potentially transformational?  How does CCPA compare to GDPR?  What core tenet of CCPA is a bit confusing and unclear?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 41: A Key Limiter to Analytics Success

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In this week’s episode of Analytics Neat we have the return of our segment “A Little Too Personal,” an update on the FBI investigation into Digital Fraud, and a look at what I consider to be a major limiter to analytics success for organizations.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 35: A Few Thoughts About 2019 Strategy

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In this week’s episode of Analytics Neat we share a few things to think about as you head into your 2019 planning. Why should your thoughts on data collection change? Which channel is surging into importance in 2019? What happens when personalization gets too aggressive based on bad data? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

We are now live on Spotify as well!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 34: What is Artificial Intelligence (AI)?

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In this week’s episode of Analytics Neat we explain what Artificial Intelligence (AI) really is and why Machine Learning is most likely what you’re doing today within your business.  We also introduce a new segment to the podcast: “A little too personal.”  What are the main challenges of AI and what do marketers do most with machine learning?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 31: Optimizely Feature Announcements at Opticon 2018

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In this week’s episode of Analytics Neat we review six of the new features announced at Opticon 2018. What do I like about Optimizely as an alternative to Adobe Target?  Which features will add the most value to customers?  What is the Digital Experience Stack?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 22: A/B Testing Isn’t Dead

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In this week’s episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization.  How does A/B testing fit into the overall optimization tool kit?  How do you build momentum and continued success into your optimization program?  Why isn’t A/B testing dead?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 17: Building a Solid Voice of Customer (VOC) Strategy

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In this week’s Episode of Analytics Neat we explore how to best utilize a Voice of Customer (VOC) technology to improve your customer experience both online and offline.  When people think of VOC, they instantly think of surveys and comment cards, but rarely think about how to use those inputs to create more value for their business.  We’ll outline how to build a solid strategy for VOC as well as 4 tactics to apply right away to create that value.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 14: Overcomplicating Personalization

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In this week’s episode of Analytics Neat, we take a look at why marketers struggle with personalization and how to move beyond the common roadblocks to build a proper personalization strategy.  What grade do marketers give for their personalization efforts? What role does data and technology play? What framework can you use to drive success in your organization?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 3: Google – Salesforce Partnership

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Google and Salesforce announced a partnership and integration in Q4 of 2017.  The initial features rolled out in Q1 of 2018.  What can you do with it and what is coming in the future?  How does this compare to the Adobe – Microsoft partnership?  How can you integrate an Analytics and CRM platform regardless of the technology you use?  All of this and more in this week’s episode!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.