Personalization

Carbolytics, Adobe, Epsilon

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In this week’s episode of Analytics Neat we discuss the Carbolytics emission analysis of cookies and Adobe identity on the Undercard. For the Main Event, we review a recent Epsilon study on the death of third-party cookies. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Links from this week:

https://carbolytics.org/report.html

https://www.epsilon.com/us/insights/resources/preparing-for-a-world-without-third-party-identifiers

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

CX, Stores, Privacy Sandbox

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In this week’s episode of Analytics Neat we discuss the ActionIQ CX Index, In-Store Retail, and give out an “A Little Too Personal” award on the Undercard. For the Main Event, we quickly review the Google Privacy Sandbox updates that resemble Apple’s ATT. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Europe, Privacy, Conversational AI

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In this week’s episode of Analytics Neat we discuss Europe privacy news and the privacy contradiction from consumers on the Undercard. For the Main Event, we review a study from eMarketer on Conversational AI. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

FDP, Glassbox, iOS 15

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In this week’s episode of Analytics Neat we discuss the Celebrus FDP, Nextdoor, a Glassbox IPO, and a Google settlement in France on the Undercard. For the Main Event, we review the announced privacy features from Apple last week. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Acxiom, ACCC Google, Pega Decisioning

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In this week’s episode of Analytics Neat we discuss a solution coming from Acxiom and MullenLowe and an update on the Google lawsuit in Australia on the Undercard. For the Main Event, we review a new paper from Pega on real-time decisioning and what that looks like within organizations. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Apple Antitrust, Folksam, Managing Identity

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In this week’s episode of Analytics Neat we review a complaint against Apple out of France, and a data breach from Folksam on the Undercard. For the Main Event, we review the differences between Identity Verification and Identity Graphs. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Amazon Algorithms, Real-Time CX

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In this week’s episode of Analytics Neat we review a couple of Amazon stories in the news and evaluate the approaches under scrutiny.  We also take an initial look at a report from Salesforce and delve into the 3 foundational pillars of real-time customer interactions.   All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Nashville, Personalization Fails, Target Loyalty Program

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In this week’s episode of Analytics Neat we chat about my weekend in Nashville and the resulting “A Little Too Personal” award from that trip.  What key advice should advertisers take to heart for audience targeting? Why is the new Target Loyalty Program something worth copying? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Salesforce + Tableau, Personalization Demands

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In this week’s episode of Analytics Neat we review Salesforce’s recent acquisition of Tableau as well as some new data about the demands of consumers for personalization.  Why am I talking about data layers again? Why is now the time for a market share grab using personalization? How do I feel about “real time?” All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Themes From Gartner Marketing

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In this week’s episode of Analytics Neat we review the themes coming out of this year’s Gartner Marketing Symposium in sunny San Diego. Who gets the “A Little Too Personal” award this week? Why is connected TV so important to audience reach? What is most important in generating customer value? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 61: Smile! You’re on Camera

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In this week’s episode of Analytics Neat we discuss new technology making its way to brick and mortar stores that is designed to help them compete with online giants like Amazon.  What do the cameras do?  Why is it a privacy concern?  Where will this go next? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 60: Do Your Consumers Love You? Yes No Maybe

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In this week’s episode of Analytics Neat we discuss the gap in perception between brand marketers and their consumers when it comes to personalized experiences.  Which country has the biggest gap in perception?  What are the main issues causing this gap? We also have another racist robot to discuss.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 57: Big Data and Big Macs

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In this week’s episode of Analytics Neat we take a look at the acquisition of Dynamic Yield by McDonald’s.  Why does this acquisition make sense?  How will it be used?  Why does this outline the larger purpose for digital data within an organization? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 55: WaPo Feedbuilder, CCPA Overview

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In this week’s episode of Analytics Neat we cover The Washington Post’s launch of a new ad personalization tool called Feedbuilder and we dig into the details behind CCPA.  What is Feedbuilder and why is it potentially transformational?  How does CCPA compare to GDPR?  What core tenet of CCPA is a bit confusing and unclear?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 41: A Key Limiter to Analytics Success

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In this week’s episode of Analytics Neat we have the return of our segment “A Little Too Personal,” an update on the FBI investigation into Digital Fraud, and a look at what I consider to be a major limiter to analytics success for organizations.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.