In this week’s episode of Analytics Neat we review the Data Transparency Standards for audience targeting released for comment by the IAB Tech Lab at the end of May. The first two parts of this four-part framework are available for comment until July 16th. What does the framework hope to accomplish? How will advertisers benefit? What innovation can we expect from the tech industry as a result of the adoption of this framework? All of this and more in this week’s episode. Thanks for listening!
You can find the IAB Tech Lab framework here.
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One thought on “Episode 16: IAB Tech Lab Data Transparency Standards”
Very informative and up to date.
In essence, this podcast is a reflection of the current climate concerning analytics and strategy.
10 out of 5 stars.j