In this week’s episode of Analytics Neat we cover a new IAB proposal for user tokens and the results from a Kantar data study. We even poke fun at LinkedIn articles. What is a user token and what does this mean for 3rd party cookies? Do marketers have a data or technology problem? How many data sources are too many? All this and more in this week’s episode of Analytics Neat. Thanks for listening!
In this week’s episode of Analytics Neat we review the Data Transparency Standards for audience targeting released for comment by the IAB Tech Lab at the end of May. The first two parts of this four-part framework are available for comment until July 16th. What does the framework hope to accomplish? How will advertisers benefit? What innovation can we expect from the tech industry as a result of the adoption of this framework? All of this and more in this week’s episode. Thanks for listening!
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