Google, QR Codes, Tracking Rant

In this week’s episode of Analytics Neat we discuss the Google Analytics GDPR issue and provide a PSA on new Fraud Scams on the Undercard. For the Main Event, we address a few posts in the industry about auto tracking of digital. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, Amazon, Google Play, or any of your preferred platforms. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

GDPR, Bots, Yahoo, Merkle

In this week’s episode of Analytics Neat we discuss a GDPR fine for WhatsApp, bot traffic on the web, and a Yahoo partnership on the Undercard. For the Main Event, we dig into a study from Merkle on the CDP market. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

CDS, Ad Data, UK Privacy

In this week’s episode of Analytics Neat we discuss gaps in the stories about Citizen Data Scientists and review the reality behind Facebook and Google’s upcoming changes on the Undercard. For the Main Event, we dig into updates out of the UK about data sharing. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

CDO, Snowflake, Nielsen

In this week’s episode of Analytics Neat we discuss Amazon’s GDPR fine and the Chief Data Officer role on the Undercard. For the Main Event, we chat through Snowflake partnering with The Trade Desk and Nielsen’s new identity approach. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

ANA, Media Reviews, Privacy

In this week’s episode of Analytics Neat we give out an “A Little Too Personal” award, chat about 5 years after the release of the ANA Transparency Study, and look at Media reviews on the Undercard. For the Main Event, we cover the Colorado Privacy Act and lawsuits in the EU. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Clearview AI, Oracle, Salesforce, Marketing Clouds

In this week’s episode of Analytics Neat we cover Clearview AI, lawsuits against Oracle and Salesforce, and another TikTok update on the Undercard. For the Main Event, we dig into submitted questions about Marketing Clouds from a fantastic Neater. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

Incognito, Ad Alignment, Contact Tracing, Zero Party Data

In this week’s episode of Analytics Neat we discuss a Google lawsuit, Contact Tracing apps, KPIs, and give out a “Blast from the Past” award on the Undercard. For the Main Event, we define “zero party data” and what it means for the world of compliance and marketing. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Wrist Strength, Ad Identities, Stripe, Digital Transformation Blockers

In this week’s episode of Analytics Neat we discuss home workouts, Google’s approach to Ad Identity, and Legitimate Interest for Fraud on the Undercard. For the Main Event, we look at the common blockers to Digital Transformation and some fun details from HBR. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

DVR Updates, GDPR Fines, Vendor Capability Confusion

In this week’s episode of Analytics Neat we come to you as an award-winning podcast, which is very humbling and exciting. What has Comcast done to impact traditional TV ads? Who was hit with GDPR fines and what’s next? Why are brands wasting money trying to use the wrong vendors to solve for business problems? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Episode 58: Alexa and HIPAA, Government Regulation Challenges

In this week’s episode of Analytics Neat we review Amazon’s latest Alexa update for healthcare and the impacts that may have. We also take a look at the perceived challenges of GDPR and other regulations from the marketer perspective. We also give out a “Blast from the Past” award this week. All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Episode 55: WaPo Feedbuilder, CCPA Overview

In this week’s episode of Analytics Neat we cover The Washington Post’s launch of a new ad personalization tool called Feedbuilder and we dig into the details behind CCPA. What is Feedbuilder and why is it potentially transformational? How does CCPA compare to GDPR? What core tenet of CCPA is a bit confusing and unclear? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Episode 40: Mobile Black Friday and Real-Time Bidding Issues

In this week’s episode of Analytics Neat we review the revenue results from Black Friday and explore a ruling in France that has put real-time bidding at risk. How much revenue was generated from mobile devices? Why is data capture at risk as a result of the CNIL ruling against Vectaury? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 37: What is a Decentralized Identity (DID)?

In this week’s episode of Analytics Neat we take a look at a new initiative from Microsoft aimed at building an open source approach to digital identities. What are DIDs? How would consumers build and interact with them? What are the potential challenges? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Relevant links from this episode:

Episode 18: Google Attribution and Trust

In this week’s episode of Analytics Neat we take a look at the data access changes from Google post-GDPR and how that impacts the ability to independently measure ROI. With Google limiting access for further data integration, how will this impact true attribution modeling? What will be the impact felt by advertisers and who currently has access to Google’s Ads Data Hub? In addition, we take a look at info coming out of Cannes regarding trust in social media.

You can find the WSJ article I referenced here (subscription required).

Please rate, review and subscribe on iTunes and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 16: IAB Tech Lab Data Transparency Standards

In this week’s episode of Analytics Neat we review the Data Transparency Standards for audience targeting released for comment by the IAB Tech Lab at the end of May. The first two parts of this four-part framework are available for comment until July 16th. What does the framework hope to accomplish? How will advertisers benefit? What innovation can we expect from the tech industry as a result of the adoption of this framework? All of this and more in this week’s episode. Thanks for listening!

You can find the IAB Tech Lab framework here.