In this week’s episode of Analytics Neat we touch on ITP, travel program changes, and Facebook within the Housekeeping portion of the show. For the Main Event, we delve into the differences between contextual and behavioral targeting. Why is this topic relevant again? Which approach is better for your business? All this and more in this week’s episode of Analytics Neat. Thanks for listening!
In this week’s episode of Analytics Neat we review the Data Transparency Standards for audience targeting released for comment by the IAB Tech Lab at the end of May. The first two parts of this four-part framework are available for comment until July 16th. What does the framework hope to accomplish? How will advertisers benefit? What innovation can we expect from the tech industry as a result of the adoption of this framework? All of this and more in this week’s episode. Thanks for listening!
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