IAB User Token, Kantar Data Study

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In this week’s episode of Analytics Neat we cover a new IAB proposal for user tokens and the results from a Kantar data study. We even poke fun at LinkedIn articles. What is a user token and what does this mean for 3rd party cookies? Do marketers have a data or technology problem? How many data sources are too many? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Nashville, Personalization Fails, Target Loyalty Program

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In this week’s episode of Analytics Neat we chat about my weekend in Nashville and the resulting “A Little Too Personal” award from that trip.  What key advice should advertisers take to heart for audience targeting? Why is the new Target Loyalty Program something worth copying? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Amazon, Accenture, Vendor Selection, Programmatic Fees

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In this week’s episode of Analytics Neat we cover the eBay lawsuit against Amazon and Accenture’s conflict of interest in the media auditing world.  We also discuss the limitations of consulting firms doing vendor selection in today’s world as well as some recent research about Programmatic fees.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Downstream Data, Reporting Miscues

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In this week’s episode of Analytics Neat we expand further upon data models and the impact of having the data model downstream from where the data is actually being collected.  Why are simplistic CDPs unable to fix the issue? We also dive into the money pit that is standard reporting and how to avoid some of the mistakes I’ve seen over the years. What type of reports should you focus on? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

DVR Updates, GDPR Fines, Vendor Capability Confusion

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In this week’s episode of Analytics Neat we come to you as an award-winning podcast, which is very humbling and exciting.  What has Comcast done to impact traditional TV ads? Who was hit with GDPR fines and what’s next? Why are brands wasting money trying to use the wrong vendors to solve for business problems? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Uber Ad Fraud Lawsuit

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In this week’s episode of Analytics Neat we review the updated lawsuit that Uber has filed alleging ad fraud on $70M USD in spend.  How many partners are involved?  Could Uber have prevented some of this?  Do I agree with the commentary in the industry about this?  We also have a “Blast from the Past” award. All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

ICO Calls Out Real-Time Bidding

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In this week’s episode of Analytics Neat we review a recent report from the Information Commissioner’s Office (ICO) regarding real-time bidding (RTB).  What parts of RTB are illegal in the view of the ICO? How does this fit with GDPR? What is PECR? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Find the full report here.

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Decisions Versus Tests

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In this week’s episode of Analytics Neat we take a look at when to use a decision platform versus when to use a testing solution.  Is this an “and” or an “or” conversation? What maturity is required of an organization to do either? We also have a winner for this week’s “Blast from the Past” award.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Digital NewFronts 2019

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In this week’s episode of Analytics Neat we review the findings of the recently published IAB Video Advertising Spend report. Why are advertisers confused about OTT and Connected TV? How does traditional TV factor in? What should brands be considering as more budget goes to digital video? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 61: Smile! You’re on Camera

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In this week’s episode of Analytics Neat we discuss new technology making its way to brick and mortar stores that is designed to help them compete with online giants like Amazon.  What do the cameras do?  Why is it a privacy concern?  Where will this go next? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 59: You Down With ITP?

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In this week’s episode of Analytics Neat we discuss the new Disney Plus streaming service as well as Apple’s launch of ITP 2.1. What is ITP 2.1? What impact will it have on analytics and marketing? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 58: Alexa and HIPAA, Government Regulation Challenges

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In this week’s episode of Analytics Neat we review Amazon’s latest Alexa update for healthcare and the impacts that may have.  We also take a look at the perceived challenges of GDPR and other regulations from the marketer perspective.  We also give out a “Blast from the Past” award this week.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 55: WaPo Feedbuilder, CCPA Overview

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In this week’s episode of Analytics Neat we cover The Washington Post’s launch of a new ad personalization tool called Feedbuilder and we dig into the details behind CCPA.  What is Feedbuilder and why is it potentially transformational?  How does CCPA compare to GDPR?  What core tenet of CCPA is a bit confusing and unclear?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 49: TV Ad Analysis and Attribution

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In this week’s episode of Analytics Neat we take a look at the massive amount of spending during the 2019 Super Bowl and discuss the ROI of those investments.  How much did a 30 second spot cost?  What are the implications of a boring game?  Why is digital attribution failing? How is YouTube changing the game? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 45: CMO Survey Results – 2nd Release 2018

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In this week’s episode of Analytics Neat we dig into the results from the 2nd release of the CMO Survey for 2018.  What are brands focusing on?  How often do they use data for decisions?  How concerned are they about privacy?  Why am I shocked at the Social Media numbers? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Links for this episode:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.