Hot Takes, Webex, Twitter Merger, Analysts and Data Science

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In this week’s episode of Analytics Neat we cover some AdWeek “Hot Takes”, follow up on a Twitter and TikTok merger rumor, and give an “A Little Too Personal” award on the Undercard. For the Main Event, we dig into a recent Harvard Business Review article about the role of Data Analysts. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

TikTok Update, Chrome Referrer Policy, Financial Crime

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In this week’s episode of Analytics Neat we discuss Microsoft looking to purchase the US TikTok operations, an update in Google Chrome, and some follow up from last week on the Undercard. For the Main Event, we take at the look at the role of data in preventing and predicting Financial Crime and the struggles today. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Social Media, Adobe Attribution IQ, Google Analytics Security and Collection

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In this week’s episode of Analytics Neat we discuss Social Media, #StopHateForProfit, eBook bias, and Adobe Attribution IQ on the Undercard. For the Main Event, we review Kaspersky’s findings about Google Analytics and whether Google Analytics is a good data capture solution. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

NYT Ad Data, Facebook Shops, Citizen Data Scientist

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In this week’s episode of Analytics Neat we discuss the New York Times’ approach to advertising data and the launch of Facebook Shops on the Undercard. For the Main Event, we discuss the role of the “citizen data scientist” in today’s digital world. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Pandemic AI, Data Acceleration, Analyst KPIs

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In this week’s episode of Analytics Neat we discuss the negative impact of the pandemic on automation, and tactics that are now required more frequently on the Undercard. For the Main Event, we work to define some better KPIs to measure success of digital analytics teams. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Connected Cars, Martech 8000, Consumer Spending

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In this week’s episode of Analytics Neat we discuss data security in connected cars and the updated Martech landscape on the Undercard. For the Main Event, we review some details from Deloitte’s State of the Consumer Tracker that was recently updated. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Gaming, Out of Home Ads, Streaming, Digital Analytics

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In this week’s episode of Analytics Neat we discuss gaming, OOH advertising, and streaming services on the Undercard. For the Main Event, we revisit the digital transformation discussion from last week and address some commentary we received. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Wrist Strength, Ad Identities, Stripe, Digital Transformation Blockers

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In this week’s episode of Analytics Neat we discuss home workouts, Google’s approach to Ad Identity, and Legitimate Interest for Fraud on the Undercard. For the Main Event, we look at the common blockers to Digital Transformation and some fun details from HBR. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Apple Pay, Racist Robots, Teradata Universe

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In this week’s episode of Analytics Neat we touch on Apple Pay, Racist Robots, and Roku acquisitions during the undercard.  For the Main Event, we delve into the product announcements and conversation themes from Teradata Universe last week.  What are brands tired of? All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Car Shopping, Consumer Data, Real-Time Latency

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In this week’s episode of Analytics Neat we touch on car shopping, Zappos, and triathlons during the undercard.  For the Main Event, we delve into a debate posted to the WSJ about consumers having the option of selling their data and answer a Neater question.  Should consumers be able to sell their data to brands? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Contextual Vs. Behavioral Targeting

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In this week’s episode of Analytics Neat we touch on ITP, travel program changes, and Facebook within the Housekeeping portion of the show.  For the Main Event, we delve into the differences between contextual and behavioral targeting.  Why is this topic relevant again? Which approach is better for your business? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Amazon Algorithms, Real-Time CX

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In this week’s episode of Analytics Neat we review a couple of Amazon stories in the news and evaluate the approaches under scrutiny.  We also take an initial look at a report from Salesforce and delve into the 3 foundational pillars of real-time customer interactions.   All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

IAB User Token, Kantar Data Study

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In this week’s episode of Analytics Neat we cover a new IAB proposal for user tokens and the results from a Kantar data study. We even poke fun at LinkedIn articles. What is a user token and what does this mean for 3rd party cookies? Do marketers have a data or technology problem? How many data sources are too many? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Nashville, Personalization Fails, Target Loyalty Program

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In this week’s episode of Analytics Neat we chat about my weekend in Nashville and the resulting “A Little Too Personal” award from that trip.  What key advice should advertisers take to heart for audience targeting? Why is the new Target Loyalty Program something worth copying? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Amazon, Accenture, Vendor Selection, Programmatic Fees

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In this week’s episode of Analytics Neat we cover the eBay lawsuit against Amazon and Accenture’s conflict of interest in the media auditing world.  We also discuss the limitations of consulting firms doing vendor selection in today’s world as well as some recent research about Programmatic fees.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.