This week’s Analytics Neat starts off with a look at two newsworthy items from the past week: the updated martech landscape and the GDPR limitations of the Doubleclick ID. We will then jump into a discussion about the viewability standards for ads in the marketplace and why we deserve better. How does the private marketplace play into this? What are the standard definitions for viewability across major platforms? All of this and more in this week’s episode. Thanks for listening!
Please rate, review and subscribe on iTunes and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.
For those of you currently attending the ANA Media Conference in Florida, you probably had a chance to catch the presentation on Thursday, March 1st. For those that didn’t, there was a fantastic article in the WSJ by Suzanne Vranica published on Thursday that outlined the most recent stance taken by Marc Pritchard of Procter & Gamble.
Marc has been very vocal about cleaning up the digital landscape and has continued to provide amazing insights and detail into the approach he and his team have taken thus far. Some of the highlights from this most recent headline include:
Thank you to everyone who downloaded and listened to Episode 1. Episode 2 of the Analytics Neat Podcast explores Unilever’s threats to pull advertising from Facebook and Google citing content concerns and the “fake news” epidemic being widely discussed in the US.
Please rate, review and subscribe on iTunes. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.