First Party

Fraud, Epsilon, Explaining Cookieless

Audio

In this week’s episode of Analytics Neat we discuss dollars lost to Fraud, the common types of Fraud, and Epsilon’s settlement on the Undercard. For the Main Event, we explain what “cookieless” really means. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Oracle, Optimizely, Salesforce + Mobify, DNS Tricks

Audio

In this week’s episode of Analytics Neat we provide updates on the TikTok saga, discuss several other acquisitions, rant about poor CX, and discuss data management on the Undercard. For the Main Event, we take a look at the CNAME DNS trick for 3rd party solutions and the impact of Apple ITP and others. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Incognito, Ad Alignment, Contact Tracing, Zero Party Data

Audio

In this week’s episode of Analytics Neat we discuss a Google lawsuit, Contact Tracing apps, KPIs, and give out a “Blast from the Past” award on the Undercard. For the Main Event, we define “zero party data” and what it means for the world of compliance and marketing. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.