Advertising Woes, Credit Data, SlickWraps, DocuSign, Vlocity, IoT Data

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In this week’s episode of Analytics Neat we cover some advertising mistakes, potential issues with shared credit card data, SlickWraps as a terrible company, a DocuSign acquisition, and another Salesforce acquisition on the Undercard. For the Main Event, we delve into some of the very real challenges with IoT data. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Origin Story, Accenture, Google Incidents, Israel, Salesforce Acquires Evergage

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Episode 100! In this week’s episode of Analytics Neat we cover the podcast origin, Accenture’s media auditing business, some Google issues, and voting in Israel on the Undercard. For the Main Event, we delve into Salesforce’s acquisition of Evergage and the reasons behind it. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

ITP, Data Breaches, Dreamforce, Role of the CMO

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In this week’s episode of Analytics Neat we cover ITP on mobile, two data breaches, and announcements from Dreamforce on the Undercard.  For the Main Event, we review the evolution of the CMO and what that job spec needs to be in today’s world.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Links from the show:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

KPIs, Disney Plus, Health Data, Cloud Strategy

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In this week’s episode of Analytics Neat we cover Movember, dashboards, and Disney Plus on the Undercard.  For the Main Event, we review the Google/Ascension Health partnership, advertising updates, and a multi-cloud strategy approach.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Links from the show:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Salesforce, NeurIPS, Gartner CMO Spend

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In this week’s episode of Analytics Neat we cover Movember, Salesforce CMS, and a hot take about NeurIPS during the undercard.  For the Main Event, we delve into the new Gartner CMO Spend Survey.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Links from the show:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Salesforce Marketing ROI Study

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In this week’s episode of Analytics Neat we pick up on last week’s teaser about a recent Salesforce survey of over four thousand marketers. What are the key themes globally?  Why is digital data still a struggle? Why is it difficult to tie together multiple datasets? What is Lifetime Value? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Salesforce + Tableau, Personalization Demands

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In this week’s episode of Analytics Neat we review Salesforce’s recent acquisition of Tableau as well as some new data about the demands of consumers for personalization.  Why am I talking about data layers again? Why is now the time for a market share grab using personalization? How do I feel about “real time?” All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 23: Salesforce Acquires Datorama

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In this week’s episode of Analytics Neat, we take a look at the announcement last week that Salesforce has agreed to acquire Datorama for $800 Million.  What does Datorama do?  Why is Salesforce making this deal?  What are the implications for our industry?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 3: Google – Salesforce Partnership

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Google and Salesforce announced a partnership and integration in Q4 of 2017.  The initial features rolled out in Q1 of 2018.  What can you do with it and what is coming in the future?  How does this compare to the Adobe – Microsoft partnership?  How can you integrate an Analytics and CRM platform regardless of the technology you use?  All of this and more in this week’s episode!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.