GA4, Snowflake, CMO Survey

In this week’s episode of Analytics Neat we discuss Google Analytics 4 drama and Snowflake chatter on the Undercard. For the Main Event, we start a review of the most recent CMO Survey that just came out. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, Amazon, Google Play, or any of your preferred platforms. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

Getir, Fear Mongering, Apple Ads

In this week’s episode of Analytics Neat we discuss an OOH Advertising lawsuit and a poorly written article about Apple tracking. For the Main Event, we take a look at the real reasons behind Apple’s privacy stance. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

SMS, Banking, Campaign Management

In this week’s episode of Analytics Neat we discuss SMS messaging, mobile Banking, and a Firefox privacy update on the Undercard. For the Main Event, we go over the high-level results of a recent Forrester Wave on Independent Campaign Management systems. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Microsoft, Privacy, State of Data

In this week’s episode of Analytics Neat we discuss a Microsoft vulnerability, US Privacy updates, and data security on the Undercard. For the Main Event, we dig into “The 2021 State of Data and What’s Next” survey from EMA. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Fraud, Epsilon, Explaining Cookieless

In this week’s episode of Analytics Neat we discuss dollars lost to Fraud, the common types of Fraud, and Epsilon’s settlement on the Undercard. For the Main Event, we explain what “cookieless” really means. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

IAS, Pega, Data Guesses, Gartner Predictions

In this week’s episode of Analytics Neat we cover acquisitions made by both Integral Ad Science and Pega as well as a survey about tagging implementation on the Undercard. For the Main Event, we look at some of Gartner’s Marketing predictions for 2021 and beyond. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Segment, B2B CDP, Stackie Awards, Gartner Survey

In this week’s episode of Analytics Neat we examine the rumored Segment acquisition by Twilio, a B2B CDP questionnaire, and the Stackie Awards on the Undercard. For the Main Event, we review the headline analysis from the Gartner 2020 Marketing Data and Analytics Survey. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Bronco, Google Certification, TikTok, EU-US Privacy Shield

In this week’s episode of Analytics Neat we discuss the launch of the Ford Bronco, Google Certifications, and TikTok on the Undercard. For the Main Event, we look at a recent ruling that struck down the EU-US Privacy Shield and the implications. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Incognito, Ad Alignment, Contact Tracing, Zero Party Data

In this week’s episode of Analytics Neat we discuss a Google lawsuit, Contact Tracing apps, KPIs, and give out a “Blast from the Past” award on the Undercard. For the Main Event, we define “zero party data” and what it means for the world of compliance and marketing. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Salesforce Marketing ROI Study

In this week’s episode of Analytics Neat we pick up on last week’s teaser about a recent Salesforce survey of over four thousand marketers. What are the key themes globally? Why is digital data still a struggle? Why is it difficult to tie together multiple datasets? What is Lifetime Value? All this and more in this week’s episode of Analytics Neat. Thanks for listening!

Reporting, False Advertising, Influencers

In this week’s episode of Analytics Neat we kick off by answering a question from a Neater around reporting and data models. We also take a look at Adobe’s recent attempt at false advertising. Ever wonder how much an influencer makes? All this and more in this week’s episode of Analytics Neat. Thanks for listening!

Most Popular in 2018: Marketers Struggle With Vendor Selection

This week’s episode of Analytics Neat explores the challenges of selecting the right vendor for your business. Over 58% of marketers struggle with this, according to a 2017 study by Infectious Media. Why is it so difficult? What are the attributes marketers look for in a vendor? What should you do to ensure you make the right decision? All of this and more in this week’s episode.

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 39: MarTech Budgets and Wasted Dollars

In this week’s episode of Analytics Neat we take a look at the ever-increasing budget for MarTech. What are the potential problems that come with that? Where do people fit into this equation? How much budget is potentially being wasted? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Episode 32: Podcast Advertising Growth and Opportunity

In this week’s episode of Analytics Neat we review the opportunities and growth of podcast advertising. What are the current and projected ad revenues for podcasts? What is unique about advertising on podcasts? What audiences are you reaching? How often do people listen to podcasts? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Analytics Neat by Bill Bruno

Analytics, Technology, Marketing, Media, and Strategy

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