Episode 49: TV Ad Analysis and Attribution

Audio

In this week’s episode of Analytics Neat we take a look at the massive amount of spending during the 2019 Super Bowl and discuss the ROI of those investments.  How much did a 30 second spot cost?  What are the implications of a boring game?  Why is digital attribution failing? How is YouTube changing the game? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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