Mobile

SMS, Banking, Campaign Management

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In this week’s episode of Analytics Neat we discuss SMS messaging, mobile Banking, and a Firefox privacy update on the Undercard. For the Main Event, we go over the high-level results of a recent Forrester Wave on Independent Campaign Management systems. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

NYC, Trade Desk, Commerce

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In this week’s episode of Analytics Neat we discuss NYC Biometric laws, give out an “A Little Too Personal” award, and review a new product from The Trade Desk on the Undercard. For the Main Event, we dig into some interest eCommerce data and mobile challenges. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Campaign Apps, Mobile Tracing, Attribution IQ, A/B Tests

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In this week’s episode of Analytics Neat we discuss Presidential election mobile data capture, Covid-19 tracing on iOS and Android, and Adobe’s Attribution IQ updates on the Undercard. For the Main Event, we answer a Neater’s question about A/B Testing and where that fits in the tool kit. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Hulu, IHG Mobile App, AWS Cloud, CVS Digital

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In this week’s episode of Analytics Neat we cover our holiday schedule, Hulu’s new ad format, and the IHG mobile app on the Undercard.  For the Main Event, we take a look at two articles in the past week regarding AWS and CVS respectively.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Review of Google Analytics Updates

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In this week’s episode of Analytics Neat we review the most recent updates to Google Analytics.  How are web and mobile being brought together? What does an event-based model do to collection? How will it work in the real world? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 53: Data Layers, Southwest Airlines, Accenture AI Platform

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In this week’s episode of Analytics Neat we do a bit of housekeeping around my recent “Truth About Data Layers” blog.  We also introduce a new segment called “A Blast from the Past,” and review Accenture’s new AI platform to outline what to watch out for and where the value might be.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 45: CMO Survey Results – 2nd Release 2018

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In this week’s episode of Analytics Neat we dig into the results from the 2nd release of the CMO Survey for 2018.  What are brands focusing on?  How often do they use data for decisions?  How concerned are they about privacy?  Why am I shocked at the Social Media numbers? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Links for this episode:

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 40: Mobile Black Friday and Real-Time Bidding Issues

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In this week’s episode of Analytics Neat we review the revenue results from Black Friday and explore a ruling in France that has put real-time bidding at risk.  How much revenue was generated from mobile devices? Why is data capture at risk as a result of the CNIL ruling against Vectaury? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 26: Comcast, AT&T, and Data

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In this week’s episode of Analytics Neat we turn back the clock to see what the Turn/Verizon controversy of 2015 has to do with my watching the PGA Championship final round yesterday.  What are Comcast and AT&T doing to compete against each other while also evolving their own platforms to future-proof their advertising spots?  What does this mean for advertisers and agencies?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.