Episode 25: Google Attribution

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As a continuation of last week’s episode of Analytics Neat, we take a look at what Google offers for Attribution within the Google Marketing Platform this week.  We’ll see how Google’s offering compares to Adobe, what’s missing, and what this means for the industry going forward.  I’d recommend you listen to Episode 24 as well to get the full story.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 24: Adobe Attribution IQ

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On this week’s Analytics Neat we review Adobe’s launch of Attribution IQ for their customers.  What is it?  What does it do?  What doesn’t it do and what are the things marketers need to keep in mind when interacting with the sandbox?  We’ll cover all of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 18: Google Attribution and Trust

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In this week’s episode of Analytics Neat we take a look at the data access changes from Google post-GDPR and how that impacts the ability to independently measure ROI.  With Google limiting access for further data integration, how will this impact true attribution modeling?  What will be the impact felt by advertisers and who currently has access to Google’s Ads Data Hub?  In addition, we take a look at info coming out of Cannes regarding trust in social media.

You can find the WSJ article I referenced here (subscription required).

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.