Episode 28: Forrester’s Study on Digital Transformation

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In this week’s episode of Analytics Neat we review a recent study from Forrester entitled “The Sorry State of Digital Transformation in 2018.”  What is digital transformation?  What are the current challenges people are facing?  What skills are needed?  Is it really all gloom and doom like the title implies?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 27: Google Location Data and Amazon

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In this week’s episode of Analytics Neat we explore the latest privacy concern regarding Google’s capture of location data.  What did the Associated Press stumble upon?  How will this impact trust from consumers?  Where does Amazon fit into this?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 26: Comcast, AT&T, and Data

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In this week’s episode of Analytics Neat we turn back the clock to see what the Turn/Verizon controversy of 2015 has to do with my watching the PGA Championship final round yesterday.  What are Comcast and AT&T doing to compete against each other while also evolving their own platforms to future-proof their advertising spots?  What does this mean for advertisers and agencies?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 20: World Federation of Advertisers Publishes Global Media Charter

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In this week’s episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA).  How is the document structured for media partners and advertisers? What are the main focal points of the different chapters?  What does this mean for the industry?  What’s missing or lacking?  We cover all of this and more this week.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 12: What is a Customer Data Platform (CDP)?

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In this week’s episode of Analytics Neat, we take a look at the Customer Data Platform (CDP) space.  This sector has become quite popular in the industry as of late, but what is a CDP?  How does that compare to a DMP?  Is this something you need or can you accomplish your goals with your existing technology stack? All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 9: Google GDPR, Celebrus, and the Data Chain of Custody Problem

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This week’s episode of Analytics Neat starts with a look at the newest GDPR-related features from Google.  We will also do a walkthrough of two updates from Celebrus that caught my attention, including a very cool integration with Adobe Analytics.  Finally, we’ll tie it all together with a concept I coined as the “data chain of custody” problem in the industry.

You can access the GDPR framework service I mention in the podcast here.

Google Policies for data can be accessed here.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 6: Facebook, Cambridge Analytica, and the Path Forward

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Facebook had yet another PR nightmare this past week involving Cambridge Analytica and the data of roughly 50 million Facebook users.  In this week’s episode of Analytics Neat, we explore what happened, what this means for Facebook, and what we can expect going forward in the marketplace.  Walled gardens and trust don’t necessarily go hand-in-hand, but what will that translate into for Facebook as they try to move past this?  Find out all of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 5: Domopalooza 2018 and the Future of Business Intelligence Platforms

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I had the pleasure of attending the Domo user conference, Domopalooza, in Salt Lake City last week.  This week’s episode of Analytics Neat outlines some of the key product updates and innovations coming to the Domo platform in 2018.  We also look at how their product development aligns against the larger trends in the Business Intelligence (BI) industry.  This is an interesting sector to keep up with, and one where we are seeing similar parallels to the trends in the virtual assistant world (i.e. Siri and Alexa).

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.