Themes From Gartner Marketing

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In this week’s episode of Analytics Neat we review the themes coming out of this year’s Gartner Marketing Symposium in sunny San Diego. Who gets the “A Little Too Personal” award this week? Why is connected TV so important to audience reach? What is most important in generating customer value? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 47: Data and Privacy at CES, Salesforce Research Review

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In this week’s episode of Analytics Neat we take a look at some of the exciting technology plays coming out of CES and discuss the data opportunity for each.  We also dig into some of the trends for 2019 coming out of a Salesforce Research study.  Why is privacy a problem? When are the robots going to take over? What does 5G have to do with it? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 45: CMO Survey Results – 2nd Release 2018

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In this week’s episode of Analytics Neat we dig into the results from the 2nd release of the CMO Survey for 2018.  What are brands focusing on?  How often do they use data for decisions?  How concerned are they about privacy?  Why am I shocked at the Social Media numbers? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Links for this episode:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Most Popular in 2018: Marketers Struggle With Vendor Selection

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This week’s episode of Analytics Neat explores the challenges of selecting the right vendor for your business.  Over 58% of marketers struggle with this, according to a 2017 study by Infectious Media.  Why is it so difficult?  What are the attributes marketers look for in a vendor? What should you do to ensure you make the right decision?  All of this and more in this week’s episode.

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 35: A Few Thoughts About 2019 Strategy

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In this week’s episode of Analytics Neat we share a few things to think about as you head into your 2019 planning. Why should your thoughts on data collection change? Which channel is surging into importance in 2019? What happens when personalization gets too aggressive based on bad data? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

We are now live on Spotify as well!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 34: What is Artificial Intelligence (AI)?

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In this week’s episode of Analytics Neat we explain what Artificial Intelligence (AI) really is and why Machine Learning is most likely what you’re doing today within your business.  We also introduce a new segment to the podcast: “A little too personal.”  What are the main challenges of AI and what do marketers do most with machine learning?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 28: Forrester’s Study on Digital Transformation

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In this week’s episode of Analytics Neat we review a recent study from Forrester entitled “The Sorry State of Digital Transformation in 2018.”  What is digital transformation?  What are the current challenges people are facing?  What skills are needed?  Is it really all gloom and doom like the title implies?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 27: Google Location Data and Amazon

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In this week’s episode of Analytics Neat we explore the latest privacy concern regarding Google’s capture of location data.  What did the Associated Press stumble upon?  How will this impact trust from consumers?  Where does Amazon fit into this?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 26: Comcast, AT&T, and Data

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In this week’s episode of Analytics Neat we turn back the clock to see what the Turn/Verizon controversy of 2015 has to do with my watching the PGA Championship final round yesterday.  What are Comcast and AT&T doing to compete against each other while also evolving their own platforms to future-proof their advertising spots?  What does this mean for advertisers and agencies?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 20: World Federation of Advertisers Publishes Global Media Charter

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In this week’s episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA).  How is the document structured for media partners and advertisers? What are the main focal points of the different chapters?  What does this mean for the industry?  What’s missing or lacking?  We cover all of this and more this week.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 12: What is a Customer Data Platform (CDP)?

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In this week’s episode of Analytics Neat, we take a look at the Customer Data Platform (CDP) space.  This sector has become quite popular in the industry as of late, but what is a CDP?  How does that compare to a DMP?  Is this something you need or can you accomplish your goals with your existing technology stack? All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 9: Google GDPR, Celebrus, and the Data Chain of Custody Problem

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This week’s episode of Analytics Neat starts with a look at the newest GDPR-related features from Google.  We will also do a walkthrough of two updates from Celebrus that caught my attention, including a very cool integration with Adobe Analytics.  Finally, we’ll tie it all together with a concept I coined as the “data chain of custody” problem in the industry.

You can access the GDPR framework service I mention in the podcast here.

Google Policies for data can be accessed here.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 6: Facebook, Cambridge Analytica, and the Path Forward

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Facebook had yet another PR nightmare this past week involving Cambridge Analytica and the data of roughly 50 million Facebook users.  In this week’s episode of Analytics Neat, we explore what happened, what this means for Facebook, and what we can expect going forward in the marketplace.  Walled gardens and trust don’t necessarily go hand-in-hand, but what will that translate into for Facebook as they try to move past this?  Find out all of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 5: Domopalooza 2018 and the Future of Business Intelligence Platforms

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I had the pleasure of attending the Domo user conference, Domopalooza, in Salt Lake City last week.  This week’s episode of Analytics Neat outlines some of the key product updates and innovations coming to the Domo platform in 2018.  We also look at how their product development aligns against the larger trends in the Business Intelligence (BI) industry.  This is an interesting sector to keep up with, and one where we are seeing similar parallels to the trends in the virtual assistant world (i.e. Siri and Alexa).

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.