Movable Ink, Ransomware, Social PII, Gartner Trends

In this week’s episode of Analytics Neat we cover a Series C raise for Movable Ink, Ransomware attacks, and the definition of PII on the Undercard. For the Main Event, we take a look at 10 trends for 2020 recently published by Gartner. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

Social Media, Adobe Attribution IQ, Google Analytics Security and Collection

In this week’s episode of Analytics Neat we discuss Social Media, #StopHateForProfit, eBook bias, and Adobe Attribution IQ on the Undercard. For the Main Event, we review Kaspersky’s findings about Google Analytics and whether Google Analytics is a good data capture solution. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Episode 45: CMO Survey Results – 2nd Release 2018

In this week’s episode of Analytics Neat we dig into the results from the 2nd release of the CMO Survey for 2018. What are brands focusing on? How often do they use data for decisions? How concerned are they about privacy? Why am I shocked at the Social Media numbers? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Links for this episode:

CMO Survey Results

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 19: The Value of Location Analytics

In this week’s episode of Analytics Neat, we discuss the power of location-based analytics and how capturing location data can be helpful for your business. Why is it important to collection location data? What are some of the challenges? What are the opportunities for businesses? All of this and more in this week’s episode. Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 18: Google Attribution and Trust

In this week’s episode of Analytics Neat we take a look at the data access changes from Google post-GDPR and how that impacts the ability to independently measure ROI. With Google limiting access for further data integration, how will this impact true attribution modeling? What will be the impact felt by advertisers and who currently has access to Google’s Ads Data Hub? In addition, we take a look at info coming out of Cannes regarding trust in social media.

You can find the WSJ article I referenced here (subscription required).

Episode 2: Unilever, Facebook, and the Wild West of Digital

Thank you to everyone who downloaded and listened to Episode 1. Episode 2 of the Analytics Neat Podcast explores Unilever’s threats to pull advertising from Facebook and Google citing content concerns and the “fake news” epidemic being widely discussed in the US.

Please rate, review and subscribe on iTunes. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.