Episode 17: Building a Solid Voice of Customer (VOC) Strategy

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In this week’s Episode of Analytics Neat we explore how to best utilize a Voice of Customer (VOC) technology to improve your customer experience both online and offline.  When people think of VOC, they instantly think of surveys and comment cards, but rarely think about how to use those inputs to create more value for their business.  We’ll outline how to build a solid strategy for VOC as well as 4 tactics to apply right away to create that value.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 14: Overcomplicating Personalization

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In this week’s episode of Analytics Neat, we take a look at why marketers struggle with personalization and how to move beyond the common roadblocks to build a proper personalization strategy.  What grade do marketers give for their personalization efforts? What role does data and technology play? What framework can you use to drive success in your organization?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.