Strategy

Comscore, Scams, IDC Predictions

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In this week’s episode of Analytics Neat we discuss a Comscore acquisition and the rise of gift card scams on the Undercard. For the Main Event, we review predictions from the the IDC. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

WPP, SaaS, Marketing Tools

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In this week’s episode of Analytics Neat we discuss a large WPP fine, a Salesforce partnership with FedEx, and the utilization of SaaS technology on the Undercard. For the Main Event, we look at what marketing tools have been replaced over the past year. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

T-Mobile, Online Shopping, CMO-CIO

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In this week’s episode of Analytics Neat we discuss a T-Mobile data breach and online shopping preferences on the Undercard. For the Main Event, we look at a survey from the CMO Council that digs into the value generated by a positive relationship between Marketing and IT. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

AI, OTT, Facebook, 3 for 2021

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In this week’s episode of Analytics Neat we play the algorithm blame game, review OTT 2020 dollars, and laugh at Facebook’s response to Apple on the Undercard. For the Main Event, we look at 3 topics that should be in all 2021 Digital Transformation planning discussions. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

IBM, Disney AI, 3rd Party, Copied Strategy

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In this week’s episode of Analytics Neat we discuss IBM’s stance on facial recognition, Disney+ personalization, and Google’s 3rd party cookie replacement on the Undercard. For the Main Event, we discuss the relevance of a strategic consulting project and share a funny story from early in my career. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

ITP Update, IPOs, Neater Awards, 2020 Don’ts

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In this week’s episode of Analytics Neat we cover Apple ITP updates and a WSJ article about recent IPOs on the Undercard.  For the Main Event, we give out our first Annual Neater Awards and provide some don’ts for 2020.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Black Friday, CMO Strategy, Creepy Devices, AI in Action

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In this week’s episode of Analytics Neat we cover Black Friday, CMO Strategy, and creepy devices on the Undercard.  For the Main Event, we take a look at Artificial Intelligence and Machine Learning in action via a blog built entirely of fake content.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 46: Common Strategy Pitfalls

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In this week’s episode of Analytics Neat we take a look at five common pitfalls of strategic projects.  Why is focus important?  What should you do about biases?  What kind of timing should you work from?  We even carefully dabble in pop culture and politics.   All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 35: A Few Thoughts About 2019 Strategy

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In this week’s episode of Analytics Neat we share a few things to think about as you head into your 2019 planning. Why should your thoughts on data collection change? Which channel is surging into importance in 2019? What happens when personalization gets too aggressive based on bad data? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

We are now live on Spotify as well!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 17: Building a Solid Voice of Customer (VOC) Strategy

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In this week’s Episode of Analytics Neat we explore how to best utilize a Voice of Customer (VOC) technology to improve your customer experience both online and offline.  When people think of VOC, they instantly think of surveys and comment cards, but rarely think about how to use those inputs to create more value for their business.  We’ll outline how to build a solid strategy for VOC as well as 4 tactics to apply right away to create that value.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 14: Overcomplicating Personalization

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In this week’s episode of Analytics Neat, we take a look at why marketers struggle with personalization and how to move beyond the common roadblocks to build a proper personalization strategy.  What grade do marketers give for their personalization efforts? What role does data and technology play? What framework can you use to drive success in your organization?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.