Contextual Vs. Behavioral Targeting

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In this week’s episode of Analytics Neat we touch on ITP, travel program changes, and Facebook within the Housekeeping portion of the show.  For the Main Event, we delve into the differences between contextual and behavioral targeting.  Why is this topic relevant again? Which approach is better for your business? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Reporting, False Advertising, Influencers

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In this week’s episode of Analytics Neat we kick off by answering a question from a Neater around reporting and data models.  We also take a look at Adobe’s recent attempt at false advertising.  Ever wonder how much an influencer makes? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 52: Google Cloud, Facebook Creeping Again, WPP + Waze

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In this week’s episode of Analytics Neat we have a rapid-fire episode with three topics on the agenda.  Why did Google acquire a company called Alooma?  What did Facebook do this time with data and mobile apps?  What is WPP doing in partnership with Waze to bring retail advertisements to your drive?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 15: Accenture, Adobe, and GDPR Lawsuits

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In this week’s episode of Analytics Neat we take a look at what turned out to be a very newsworthy week.  We discuss Accenture Interactive getting into programmatic buying and why is this a conflict of interest.  In addition, Adobe acquired Magento Commerce to enhance their Experience Cloud and we look at what that means for their customers.   Finally, Google and Facebook were hit with the first lawsuits after GDPR week began.  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 6: Facebook, Cambridge Analytica, and the Path Forward

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Facebook had yet another PR nightmare this past week involving Cambridge Analytica and the data of roughly 50 million Facebook users.  In this week’s episode of Analytics Neat, we explore what happened, what this means for Facebook, and what we can expect going forward in the marketplace.  Walled gardens and trust don’t necessarily go hand-in-hand, but what will that translate into for Facebook as they try to move past this?  Find out all of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 2: Unilever, Facebook, and the Wild West of Digital

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Thank you to everyone who downloaded and listened to Episode 1.  Episode 2 of the Analytics Neat Podcast explores Unilever’s threats to pull advertising from Facebook and Google citing content concerns and the “fake news” epidemic being widely discussed in the US.

Please rate, review and subscribe on iTunes.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.