In this week’s episode of Analytics Neat we review the findings of the recently published IAB Video Advertising Spend report. Why are advertisers confused about OTT and Connected TV? How does traditional TV factor in? What should brands be considering as more budget goes to digital video? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!
In this week’s episode of Analytics Neat we share a few things to think about as you head into your 2019 planning. Why should your thoughts on data collection change? Which channel is surging into importance in 2019? What happens when personalization gets too aggressive based on bad data? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!
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