In this week’s episode of Analytics Neat we pick up on last week’s teaser about a recent Salesforce survey of over four thousand marketers. What are the key themes globally? Why is digital data still a struggle? Why is it difficult to tie together multiple datasets? What is Lifetime Value? All this and more in this week’s episode of Analytics Neat. Thanks for listening!
In this week’s episode of Analytics Neat we take a look at the data access changes from Google post-GDPR and how that impacts the ability to independently measure ROI. With Google limiting access for further data integration, how will this impact true attribution modeling? What will be the impact felt by advertisers and who currently has access to Google’s Ads Data Hub? In addition, we take a look at info coming out of Cannes regarding trust in social media.
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