IAB User Token, Kantar Data Study


In this week’s episode of Analytics Neat we cover a new IAB proposal for user tokens and the results from a Kantar data study. We even poke fun at LinkedIn articles. What is a user token and what does this mean for 3rd party cookies? Do marketers have a data or technology problem? How many data sources are too many? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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