Episode 43: IBM Sells Unica to HCL Technologies

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In this week’s episode of Analytics Neat we take a look at IBM selling Unica and several other platforms to HCL Technologies.  I also go on a bit of a rant on programmatic and make a feature request to the industry.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 41: A Key Limiter to Analytics Success

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In this week’s episode of Analytics Neat we have the return of our segment “A Little Too Personal,” an update on the FBI investigation into Digital Fraud, and a look at what I consider to be a major limiter to analytics success for organizations.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Procter & Gamble Reduces Digital Spend – Emphasizes Measurement

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For those of you currently attending the ANA Media Conference in Florida, you probably had a chance to catch the presentation on Thursday, March 1st.  For those that didn’t, there was a fantastic article in the WSJ by Suzanne Vranica published on Thursday that outlined the most recent stance taken by Marc Pritchard of Procter & Gamble.

Marc has been very vocal about cleaning up the digital landscape and has continued to provide amazing insights and detail into the approach he and his team have taken thus far.  Some of the highlights from this most recent headline include:

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Episode 1: Adobe and GDPR

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Our first episode of Analytics Neat reviews recent communication from Adobe to its customers related to the upcoming General Data Protection Regulation (GDPR) legislation.  We explore why this matters to brands and some questions to think about as an organization in this short-format podcast.

The Podcast will eventually be available on iTunes, Spotify, and Google Play once it has passed the review period.  In the meantime, you can use this feed link to subscribe:

http://billbruno.com/category/analytics-neat-podcast/feed/

Any questions or inquiries, just Contact Me