Facebook, Apple, Google

In this week’s episode of Analytics Neat we discuss the Facebook name change, the revenue impacts on Social Media from ATT, and a Zendesk acquisition. For the Main Event, we review the latest Antitrust lawsuit filing in the US against Google. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, Amazon, Google Play, or any of your preferred platforms. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

WPP, SaaS, Marketing Tools

In this week’s episode of Analytics Neat we discuss a large WPP fine, a Salesforce partnership with FedEx, and the utilization of SaaS technology on the Undercard. For the Main Event, we look at what marketing tools have been replaced over the past year. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Amazon, ATO, Real Story Group

In this week’s episode of Analytics Neat we discuss the cost of a free solution, give out an “A little too personal” award, and review some recent Account Takeover Fraud on the Undercard. For the Main Event, we chat through a recent infographic from the Real Story Group. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

OneTrust, Trust in Tech, Data Culture

In this week’s episode of Analytics Neat we discuss a OneTrust acquisition and the dwindling trust in technology around the globe on the Undercard. For the Main Event, we review the Alation “State of Data Culture” report. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Campaign Apps, Mobile Tracing, Attribution IQ, A/B Tests

In this week’s episode of Analytics Neat we discuss Presidential election mobile data capture, Covid-19 tracing on iOS and Android, and Adobe’s Attribution IQ updates on the Undercard. For the Main Event, we answer a Neater’s question about A/B Testing and where that fits in the tool kit. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

Connected Cars, Martech 8000, Consumer Spending

In this week’s episode of Analytics Neat we discuss data security in connected cars and the updated Martech landscape on the Undercard. For the Main Event, we review some details from Deloitte’s State of the Consumer Tracker that was recently updated. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Shoes, The Rock, Neater Q&A

In this week’s episode of Analytics Neat we go through the mailbag and answer questions from the Neaters. We also have an “A Little Too Personal” award and an Influencer win. How would I build a tech stack from the ground up? All this and more in this week’s episode of Analytics Neat. Thanks for listening!

IAB User Token, Kantar Data Study

In this week’s episode of Analytics Neat we cover a new IAB proposal for user tokens and the results from a Kantar data study. We even poke fun at LinkedIn articles. What is a user token and what does this mean for 3rd party cookies? Do marketers have a data or technology problem? How many data sources are too many? All this and more in this week’s episode of Analytics Neat. Thanks for listening!

Most Popular in 2018: Marketers Struggle With Vendor Selection

This week’s episode of Analytics Neat explores the challenges of selecting the right vendor for your business. Over 58% of marketers struggle with this, according to a 2017 study by Infectious Media. Why is it so difficult? What are the attributes marketers look for in a vendor? What should you do to ensure you make the right decision? All of this and more in this week’s episode.

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 43: IBM Sells Unica to HCL Technologies

In this week’s episode of Analytics Neat we take a look at IBM selling Unica and several other platforms to HCL Technologies. I also go on a bit of a rant on programmatic and make a feature request to the industry. All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Episode 41: A Key Limiter to Analytics Success

In this week’s episode of Analytics Neat we have the return of our segment “A Little Too Personal,” an update on the FBI investigation into Digital Fraud, and a look at what I consider to be a major limiter to analytics success for organizations. All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Episode 39: MarTech Budgets and Wasted Dollars

In this week’s episode of Analytics Neat we take a look at the ever-increasing budget for MarTech. What are the potential problems that come with that? Where do people fit into this equation? How much budget is potentially being wasted? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Episode 22: A/B Testing Isn’t Dead

In this week’s episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization. How does A/B testing fit into the overall optimization tool kit? How do you build momentum and continued success into your optimization program? Why isn’t A/B testing dead? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Relevant links for this episode of Analytics Neat:

Forrester Wave – Experience Optimization, Q2 2018

Please rate, review and subscribe on iTunes and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 11: Ad Viewability – We Deserve Better Standards

This week’s Analytics Neat starts off with a look at two newsworthy items from the past week: the updated martech landscape and the GDPR limitations of the Doubleclick ID. We will then jump into a discussion about the viewability standards for ads in the marketplace and why we deserve better. How does the private marketplace play into this? What are the standard definitions for viewability across major platforms? All of this and more in this week’s episode. Thanks for listening!

Analytics Neat by Bill Bruno

Analytics, Technology, Marketing, Media, and Strategy

Martech