Shoes, The Rock, Neater Q&A

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In this week’s episode of Analytics Neat we go through the mailbag and answer questions from the Neaters.  We also have an “A Little Too Personal” award and an Influencer win. How would I build a tech stack from the ground up? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

IAB User Token, Kantar Data Study

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In this week’s episode of Analytics Neat we cover a new IAB proposal for user tokens and the results from a Kantar data study. We even poke fun at LinkedIn articles. What is a user token and what does this mean for 3rd party cookies? Do marketers have a data or technology problem? How many data sources are too many? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Most Popular in 2018: Marketers Struggle With Vendor Selection

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This week’s episode of Analytics Neat explores the challenges of selecting the right vendor for your business.  Over 58% of marketers struggle with this, according to a 2017 study by Infectious Media.  Why is it so difficult?  What are the attributes marketers look for in a vendor? What should you do to ensure you make the right decision?  All of this and more in this week’s episode.

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 43: IBM Sells Unica to HCL Technologies

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In this week’s episode of Analytics Neat we take a look at IBM selling Unica and several other platforms to HCL Technologies.  I also go on a bit of a rant on programmatic and make a feature request to the industry.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 41: A Key Limiter to Analytics Success

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In this week’s episode of Analytics Neat we have the return of our segment “A Little Too Personal,” an update on the FBI investigation into Digital Fraud, and a look at what I consider to be a major limiter to analytics success for organizations.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 39: MarTech Budgets and Wasted Dollars

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In this week’s episode of Analytics Neat we take a look at the ever-increasing budget for MarTech.  What are the potential problems that come with that?  Where do people fit into this equation?  How much budget is potentially being wasted? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 22: A/B Testing Isn’t Dead

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In this week’s episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization.  How does A/B testing fit into the overall optimization tool kit?  How do you build momentum and continued success into your optimization program?  Why isn’t A/B testing dead?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 11: Ad Viewability – We Deserve Better Standards

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This week’s Analytics Neat starts off with a look at two newsworthy items from the past week:  the updated martech landscape and the GDPR limitations of the Doubleclick ID.  We will then jump into a discussion about the viewability standards for ads in the marketplace and why we deserve better.  How does the private marketplace play into this?  What are the standard definitions for viewability across major platforms?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.