WPP

WPP, SaaS, Marketing Tools

Audio

In this week’s episode of Analytics Neat we discuss a large WPP fine, a Salesforce partnership with FedEx, and the utilization of SaaS technology on the Undercard. For the Main Event, we look at what marketing tools have been replaced over the past year. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Amazon, Accenture, Vendor Selection, Programmatic Fees

Audio

In this week’s episode of Analytics Neat we cover the eBay lawsuit against Amazon and Accenture’s conflict of interest in the media auditing world.  We also discuss the limitations of consulting firms doing vendor selection in today’s world as well as some recent research about Programmatic fees.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 52: Google Cloud, Facebook Creeping Again, WPP + Waze

Audio

In this week’s episode of Analytics Neat we have a rapid-fire episode with three topics on the agenda.  Why did Google acquire a company called Alooma?  What did Facebook do this time with data and mobile apps?  What is WPP doing in partnership with Waze to bring retail advertisements to your drive?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.