In this week’s episode of Analytics Neat we discuss Presidential election mobile data capture, Covid-19 tracing on iOS and Android, and Adobe’s Attribution IQ updates on the Undercard. For the Main Event, we answer a Neater’s question about A/B Testing and where that fits in the tool kit. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!
In this week’s episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization. How does A/B testing fit into the overall optimization tool kit? How do you build momentum and continued success into your optimization program? Why isn’t A/B testing dead? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!
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