In this week’s episode of Analytics Neat we take a look at when to use a decision platform versus when to use a testing solution. Is this an “and” or an “or” conversation? What maturity is required of an organization to do either? We also have a winner for this week’s “Blast from the Past” award. All of this and more in this week’s episode of Analytics Neat. Thanks for listening!
In this week’s episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization. How does A/B testing fit into the overall optimization tool kit? How do you build momentum and continued success into your optimization program? Why isn’t A/B testing dead? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!
Relevant links for this episode of Analytics Neat:
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