Data Activation

Amazon Algorithms, Real-Time CX

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In this week’s episode of Analytics Neat we review a couple of Amazon stories in the news and evaluate the approaches under scrutiny.  We also take an initial look at a report from Salesforce and delve into the 3 foundational pillars of real-time customer interactions.   All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Downstream Data, Reporting Miscues

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In this week’s episode of Analytics Neat we expand further upon data models and the impact of having the data model downstream from where the data is actually being collected.  Why are simplistic CDPs unable to fix the issue? We also dive into the money pit that is standard reporting and how to avoid some of the mistakes I’ve seen over the years. What type of reports should you focus on? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 3: Google – Salesforce Partnership

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Google and Salesforce announced a partnership and integration in Q4 of 2017.  The initial features rolled out in Q1 of 2018.  What can you do with it and what is coming in the future?  How does this compare to the Adobe – Microsoft partnership?  How can you integrate an Analytics and CRM platform regardless of the technology you use?  All of this and more in this week’s episode!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.