In this week’s episode of Analytics Neat we review the themes coming out of this year’s Gartner Marketing Symposium in sunny San Diego. Who gets the “A Little Too Personal” award this week? Why is connected TV so important to audience reach? What is most important in generating customer value? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!
In this week’s episode of Analytics Neat, we take a look at the Customer Data Platform (CDP) space. This sector has become quite popular in the industry as of late, but what is a CDP? How does that compare to a DMP? Is this something you need or can you accomplish your goals with your existing technology stack? All of this and more in this week’s episode. Thanks for listening!
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