CDP

Groceries, Biometrics, CRM

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In this week’s episode of Analytics Neat we discuss online grocery eCommerce and Biometrics growth on the Undercard. For the Main Event, we review a recent SugarCRM study on customer data. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

GDPR, Bots, Yahoo, Merkle

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In this week’s episode of Analytics Neat we discuss a GDPR fine for WhatsApp, bot traffic on the web, and a Yahoo partnership on the Undercard. For the Main Event, we dig into a study from Merkle on the CDP market. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

CNAME Security, CDP, FTC

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In this week’s episode of Analytics Neat we discuss CNAME security issues, CDP confusion, and NextDoor on the Undercard. For the Main Event, we issue a potential warning about a recent FTC change to passing policies. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Identity Data, Cost of Cloud

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In this week’s episode of Analytics Neat we give a preview of iOS 15 and discuss some concerns about Identity partnerships on the Undercard. For the Main Event, we review a great article published about the true cost of Cloud over time. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Twilio, FLoC, Apple ATT

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In this week’s episode of Analytics Neat we cover another Twilio acquisition and some Anti-FLoC stances on the Undercard. For the Main Event, we explore what you really have to stop doing if someone asks you not to track them as part of the iOS 14.5 App Tracking Transparency changes. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Acxiom, ACCC Google, Pega Decisioning

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In this week’s episode of Analytics Neat we discuss a solution coming from Acxiom and MullenLowe and an update on the Google lawsuit in Australia on the Undercard. For the Main Event, we review a new paper from Pega on real-time decisioning and what that looks like within organizations. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Medical Device, Australia, CDP Survey

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In this week’s episode of Analytics Neat we discuss an issue with a common medical device and the battle in Australia with Facebook and Google on the Undercard. For the Main Event, we review a CDP Survey from Advertiser Perceptions sponsored by Treasure Data. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

STAT, SAP CDP, Google Analytics 4, Bonsai

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In this week’s episode of Analytics Neat we have a #racistrobots segment and discuss the launch of the SAP CDP and Google Analytics 4 on the Undercard. For the Main Event, we review a 3rd party data study by Bonsai Data Solutions. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Segment, B2B CDP, Stackie Awards, Gartner Survey

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In this week’s episode of Analytics Neat we examine the rumored Segment acquisition by Twilio, a B2B CDP questionnaire, and the Stackie Awards on the Undercard. For the Main Event, we review the headline analysis from the Gartner 2020 Marketing Data and Analytics Survey. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Facebook, Wayfair, Alexa, Acquisitions

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In this week’s episode of Analytics Neat we cover a Facebook lawsuit, Alexa as an alleged murder witness, and we give out an A Little Too Personal Award to Wayfair during the undercard.  For the Main Event, we delve into two acquisitions made in the past couple weeks.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Apple Pay, Racist Robots, Teradata Universe

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In this week’s episode of Analytics Neat we touch on Apple Pay, Racist Robots, and Roku acquisitions during the undercard.  For the Main Event, we delve into the product announcements and conversation themes from Teradata Universe last week.  What are brands tired of? All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Downstream Data, Reporting Miscues

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In this week’s episode of Analytics Neat we expand further upon data models and the impact of having the data model downstream from where the data is actually being collected.  Why are simplistic CDPs unable to fix the issue? We also dive into the money pit that is standard reporting and how to avoid some of the mistakes I’ve seen over the years. What type of reports should you focus on? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Reporting, False Advertising, Influencers

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In this week’s episode of Analytics Neat we kick off by answering a question from a Neater around reporting and data models.  We also take a look at Adobe’s recent attempt at false advertising.  Ever wonder how much an influencer makes? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Themes From Gartner Marketing

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In this week’s episode of Analytics Neat we review the themes coming out of this year’s Gartner Marketing Symposium in sunny San Diego. Who gets the “A Little Too Personal” award this week? Why is connected TV so important to audience reach? What is most important in generating customer value? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 12: What is a Customer Data Platform (CDP)?

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In this week’s episode of Analytics Neat, we take a look at the Customer Data Platform (CDP) space.  This sector has become quite popular in the industry as of late, but what is a CDP?  How does that compare to a DMP?  Is this something you need or can you accomplish your goals with your existing technology stack? All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.