P&G

Amazon Ads, FB Leak Update, Cookie Maneuvers

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In this week’s episode of Analytics Neat we discuss the growth and implication of the Amazon Ad business and revisit a Facebook data issue from early 2020 on the Undercard. For the Main Event, we cover off on some moves being made with regards to the “cookieless” future of Advertising. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

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Procter & Gamble Reduces Digital Spend – Emphasizes Measurement

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For those of you currently attending the ANA Media Conference in Florida, you probably had a chance to catch the presentation on Thursday, March 1st.  For those that didn’t, there was a fantastic article in the WSJ by Suzanne Vranica published on Thursday that outlined the most recent stance taken by Marc Pritchard of Procter & Gamble.

Marc has been very vocal about cleaning up the digital landscape and has continued to provide amazing insights and detail into the approach he and his team have taken thus far.  Some of the highlights from this most recent headline include:

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