Procter & Gamble Reduces Digital Spend – Emphasizes Measurement

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For those of you currently attending the ANA Media Conference in Florida, you probably had a chance to catch the presentation on Thursday, March 1st.  For those that didn’t, there was a fantastic article in the WSJ by Suzanne Vranica published on Thursday that outlined the most recent stance taken by Marc Pritchard of Procter & Gamble.

Marc has been very vocal about cleaning up the digital landscape and has continued to provide amazing insights and detail into the approach he and his team have taken thus far.  Some of the highlights from this most recent headline include:

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Episode 2: Unilever, Facebook, and the Wild West of Digital

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Thank you to everyone who downloaded and listened to Episode 1.  Episode 2 of the Analytics Neat Podcast explores Unilever’s threats to pull advertising from Facebook and Google citing content concerns and the “fake news” epidemic being widely discussed in the US.

Please rate, review and subscribe on iTunes.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.