Apple Bypass, Transparency Report

In this week’s episode of Analytics Neat we discuss the Amazon outage root cause, companies working around Apple’s App Tracking Transparency, and an amusing Adobe study on the Undercard. For the Main Event, we review the ID Comms Global Transparency Report 2021. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, Amazon, Google Play, or any of your preferred platforms. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

ANA, Media Reviews, Privacy

In this week’s episode of Analytics Neat we give out an “A Little Too Personal” award, chat about 5 years after the release of the ANA Transparency Study, and look at Media reviews on the Undercard. For the Main Event, we cover the Colorado Privacy Act and lawsuits in the EU. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Uber Ad Fraud Lawsuit

In this week’s episode of Analytics Neat we review the updated lawsuit that Uber has filed alleging ad fraud on $70M USD in spend. How many partners are involved? Could Uber have prevented some of this? Do I agree with the commentary in the industry about this? We also have a “Blast from the Past” award. All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 56: Domo Product Updates, ANA Trust Report

In this week’s episode of Analytics Neat we end up having to revisit the data layer discussion again and some new developments on the algorithm front. We also review a couple of key product announcements from Domo as well as the results of the ANA Trust Report. All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Episode 38: An Update on the FBI Investigation into the Media Industry

In this week’s episode of Analytics Neat we provide an update on the FBI’s investigation into the media industry and walk through a document published last week by Reed Smith and the ANA. What do advertisers need to do to cooperate? What concerns need to be addressed? What will the process look like? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Relevant links from this episode:

Reed Smith + ANA White Paper

Please rate, review and subscribe on iTunes, Spotify, and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 33: Federal Prosecutors and the Media Agency Landscape

In this week’s episode of Analytics Neat we dig into the Wall Street Journal report outlining the federal investigation that has been launched into media buying practices. We also review Forrester’s first-ever Wave Report into the Media Agency world. When did the first domino fall that ultimately led to this investigation? What non-transparent practices are likely to be looked into? Which agencies are leading the pack around the globe according to Forrester? All of this and more in this week’s episode of Analytics Neat. Thanks for listening!

Relevant links for this episode:

Please rate, review and subscribe on iTunes and Google Play. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Episode 20: World Federation of Advertisers Publishes Global Media Charter

In this week’s episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA). How is the document structured for media partners and advertisers? What are the main focal points of the different chapters? What does this mean for the industry? What’s missing or lacking? We cover all of this and more this week. Thanks for listening!

Relevant links for this episode of Analytics Neat:

Procter & Gamble Reduces Digital Spend – Emphasizes Measurement

For those of you currently attending the ANA Media Conference in Florida, you probably had a chance to catch the presentation on Thursday, March 1st. For those that didn’t, there was a fantastic article in the WSJ by Suzanne Vranica published on Thursday that outlined the most recent stance taken by Marc Pritchard of Procter & Gamble.

Marc has been very vocal about cleaning up the digital landscape and has continued to provide amazing insights and detail into the approach he and his team have taken thus far. Some of the highlights from this most recent headline include:

Episode 2: Unilever, Facebook, and the Wild West of Digital

Thank you to everyone who downloaded and listened to Episode 1. Episode 2 of the Analytics Neat Podcast explores Unilever’s threats to pull advertising from Facebook and Google citing content concerns and the “fake news” epidemic being widely discussed in the US.

Please rate, review and subscribe on iTunes. You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using #AnalyticsNeat, or leave a comment right here on the post.

Analytics Neat by Bill Bruno

Analytics, Technology, Marketing, Media, and Strategy

Transparency