KPIs

Contentsquare, Digital Fraud, Media KPIs

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In this week’s episode of Analytics Neat we give out a couple “A Little Too Personal” awards, discuss Digital Fraud, and review the latest funding round for Contentsquare on the Undercard. For the Main Event, we review a recent survey from the Association of National Advertisers (ANA) regarding Media KPIs. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Pandemic AI, Data Acceleration, Analyst KPIs

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In this week’s episode of Analytics Neat we discuss the negative impact of the pandemic on automation, and tactics that are now required more frequently on the Undercard. For the Main Event, we work to define some better KPIs to measure success of digital analytics teams. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

KPIs, Disney Plus, Health Data, Cloud Strategy

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In this week’s episode of Analytics Neat we cover Movember, dashboards, and Disney Plus on the Undercard.  For the Main Event, we review the Google/Ascension Health partnership, advertising updates, and a multi-cloud strategy approach.  All this and more in this week’s episode of Analytics Neat.  Thanks for listening this week!

Links from the show:

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Procter & Gamble Reduces Digital Spend – Emphasizes Measurement

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For those of you currently attending the ANA Media Conference in Florida, you probably had a chance to catch the presentation on Thursday, March 1st.  For those that didn’t, there was a fantastic article in the WSJ by Suzanne Vranica published on Thursday that outlined the most recent stance taken by Marc Pritchard of Procter & Gamble.

Marc has been very vocal about cleaning up the digital landscape and has continued to provide amazing insights and detail into the approach he and his team have taken thus far.  Some of the highlights from this most recent headline include:

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