Forrester

Facebook, Google Attribution, Chatbots

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In this week’s episode of Analytics Neat we discuss the Facebook outage, Google Attribution for ads, and Conversational Intelligence on the Undercard. For the Main Event, we look at Chatbots and the effectiveness of them. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

SMS, Banking, Campaign Management

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In this week’s episode of Analytics Neat we discuss SMS messaging, mobile Banking, and a Firefox privacy update on the Undercard. For the Main Event, we go over the high-level results of a recent Forrester Wave on Independent Campaign Management systems. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Biometrics, Google, CX Challenges

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In this week’s episode of Analytics Neat we discuss some developments in the Biometrics industry and Google’s updated stance on third party cookies on the Undercard. For the Main Event, we review a CX challenges study from Forrester Consulting. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

SMS, Anticipate Customers, Page Ranking

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In this week’s episode of Analytics Neat we discuss the role of SMS messaging and a Forrester report about customer needs on the Undercard. For the Main Event, we follow up on the Google Page Experience ranking that goes live in May. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 39: MarTech Budgets and Wasted Dollars

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In this week’s episode of Analytics Neat we take a look at the ever-increasing budget for MarTech.  What are the potential problems that come with that?  Where do people fit into this equation?  How much budget is potentially being wasted? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 33: Federal Prosecutors and the Media Agency Landscape

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In this week’s episode of Analytics Neat we dig into the Wall Street Journal report outlining the federal investigation that has been launched into media buying practices.  We also review Forrester’s first-ever Wave Report into the Media Agency world.  When did the first domino fall that ultimately led to this investigation? What non-transparent practices are likely to be looked into? Which agencies are leading the pack around the globe according to Forrester?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 28: Forrester’s Study on Digital Transformation

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In this week’s episode of Analytics Neat we review a recent study from Forrester entitled “The Sorry State of Digital Transformation in 2018.”  What is digital transformation?  What are the current challenges people are facing?  What skills are needed?  Is it really all gloom and doom like the title implies?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.