Episode 25: Google Attribution

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As a continuation of last week’s episode of Analytics Neat, we take a look at what Google offers for Attribution within the Google Marketing Platform this week.  We’ll see how Google’s offering compares to Adobe, what’s missing, and what this means for the industry going forward.  I’d recommend you listen to Episode 24 as well to get the full story.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 9: Google GDPR, Celebrus, and the Data Chain of Custody Problem

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This week’s episode of Analytics Neat starts with a look at the newest GDPR-related features from Google.  We will also do a walkthrough of two updates from Celebrus that caught my attention, including a very cool integration with Adobe Analytics.  Finally, we’ll tie it all together with a concept I coined as the “data chain of custody” problem in the industry.

You can access the GDPR framework service I mention in the podcast here.

Google Policies for data can be accessed here.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.