Google Analytics

GA4, Snowflake, CMO Survey

Audio

In this week’s episode of Analytics Neat we discuss Google Analytics 4 drama and Snowflake chatter on the Undercard. For the Main Event, we start a review of the most recent CMO Survey that just came out. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Google, QR Codes, Tracking Rant

Audio

In this week’s episode of Analytics Neat we discuss the Google Analytics GDPR issue and provide a PSA on new Fraud Scams on the Undercard. For the Main Event, we address a few posts in the industry about auto tracking of digital. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Big 4, GroupM, UserID GA

Audio

In this week’s episode of Analytics Neat we discuss media audit clauses and GroupM’s approach to data ethics on the Undercard. For the Main Event, we review Google Analytics’ UserID as part of our Identity series. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Amazon Garage, LinkedIn Errors, CNAME Updates

Audio

In this week’s episode of Analytics Neat we review Amazon’s new offering for delivery and an issue with LinkedIn Advertising reporting on the Undercard. For the Main Event, we look at the latest from Apple ITP and the death of the CNAME masking for 3rd party solutions. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

STAT, SAP CDP, Google Analytics 4, Bonsai

Audio

In this week’s episode of Analytics Neat we have a #racistrobots segment and discuss the launch of the SAP CDP and Google Analytics 4 on the Undercard. For the Main Event, we review a 3rd party data study by Bonsai Data Solutions. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Social Media, Adobe Attribution IQ, Google Analytics Security and Collection

Audio

In this week’s episode of Analytics Neat we discuss Social Media, #StopHateForProfit, eBook bias, and Adobe Attribution IQ on the Undercard. For the Main Event, we review Kaspersky’s findings about Google Analytics and whether Google Analytics is a good data capture solution. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Review of Google Analytics Updates

Audio

In this week’s episode of Analytics Neat we review the most recent updates to Google Analytics.  How are web and mobile being brought together? What does an event-based model do to collection? How will it work in the real world? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 25: Google Attribution

Audio

As a continuation of last week’s episode of Analytics Neat, we take a look at what Google offers for Attribution within the Google Marketing Platform this week.  We’ll see how Google’s offering compares to Adobe, what’s missing, and what this means for the industry going forward.  I’d recommend you listen to Episode 24 as well to get the full story.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 9: Google GDPR, Celebrus, and the Data Chain of Custody Problem

Audio

This week’s episode of Analytics Neat starts with a look at the newest GDPR-related features from Google.  We will also do a walkthrough of two updates from Celebrus that caught my attention, including a very cool integration with Adobe Analytics.  Finally, we’ll tie it all together with a concept I coined as the “data chain of custody” problem in the industry.

You can access the GDPR framework service I mention in the podcast here.

Google Policies for data can be accessed here.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.