Media

Apple Bypass, Transparency Report

Audio

In this week’s episode of Analytics Neat we discuss the Amazon outage root cause, companies working around Apple’s App Tracking Transparency, and an amusing Adobe study on the Undercard. For the Main Event, we review the ID Comms Global Transparency Report 2021. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Getir, Fear Mongering, Apple Ads

Audio

In this week’s episode of Analytics Neat we discuss an OOH Advertising lawsuit and a poorly written article about Apple tracking. For the Main Event, we take a look at the real reasons behind Apple’s privacy stance. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Contentsquare, Digital Fraud, Media KPIs

Audio

In this week’s episode of Analytics Neat we give out a couple “A Little Too Personal” awards, discuss Digital Fraud, and review the latest funding round for Contentsquare on the Undercard. For the Main Event, we review a recent survey from the Association of National Advertisers (ANA) regarding Media KPIs. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Amazon, FB vs. Google, FLoC

Audio

In this week’s episode of Analytics Neat we discuss Amazon ad dollars, Facebook vs. Google, and identity on the Undercard. For the Main Event, we review Google’s FLoC Solution for Advertising. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

IAS, Pega, Data Guesses, Gartner Predictions

Audio

In this week’s episode of Analytics Neat we cover acquisitions made by both Integral Ad Science and Pega as well as a survey about tagging implementation on the Undercard. For the Main Event, we look at some of Gartner’s Marketing predictions for 2021 and beyond. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

AI Policies, Twitter, Digital Audio, Online Consumption

Audio

In this week’s episode of Analytics Neat we review UNICEF’s project focused on AI and the impact on children, Twitter’s #EthicalAI mistakes, and digital audio spending on the Undercard. For the Main Event, we review some online consumption changes mentioned in a recent DoubleVerify study. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Flights, Snowflake, Amazon Advertising, Vendor Deception

Audio

In this week’s episode of Analytics Neat we cover taking off during a ‘bomb cyclone,’ another raise for Snowflake, and Amazon advertising on the Undercard. For the Main Event, we delve into some vendor pontification about the new browser challenges and their ‘thought leadership.’ All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Out of Home Advertising Growth

Audio

In this week’s episode of Analytics Neat we send some good thoughts and vibes to some former colleagues at the start of the show and then continue into the main topic of OOH growth.  Why are OOH investments growing and by how much?  What is driving this? What should you do to your media mix? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Most Popular in 2018: Marketers Struggle With Vendor Selection

Audio

This week’s episode of Analytics Neat explores the challenges of selecting the right vendor for your business.  Over 58% of marketers struggle with this, according to a 2017 study by Infectious Media.  Why is it so difficult?  What are the attributes marketers look for in a vendor? What should you do to ensure you make the right decision?  All of this and more in this week’s episode.

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 41: A Key Limiter to Analytics Success

Audio

In this week’s episode of Analytics Neat we have the return of our segment “A Little Too Personal,” an update on the FBI investigation into Digital Fraud, and a look at what I consider to be a major limiter to analytics success for organizations.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 39: MarTech Budgets and Wasted Dollars

Audio

In this week’s episode of Analytics Neat we take a look at the ever-increasing budget for MarTech.  What are the potential problems that come with that?  Where do people fit into this equation?  How much budget is potentially being wasted? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 38: An Update on the FBI Investigation into the Media Industry

Audio

In this week’s episode of Analytics Neat we provide an update on the FBI’s investigation into the media industry and walk through a document published last week by Reed Smith and the ANA.  What do advertisers need to do to cooperate?  What concerns need to be addressed?  What will the process look like?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links from this episode:

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 27: Google Location Data and Amazon

Audio

In this week’s episode of Analytics Neat we explore the latest privacy concern regarding Google’s capture of location data.  What did the Associated Press stumble upon?  How will this impact trust from consumers?  Where does Amazon fit into this?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.