Acxiom, ACCC Google, Pega Decisioning

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In this week’s episode of Analytics Neat we discuss a solution coming from Acxiom and MullenLowe and an update on the Google lawsuit in Australia on the Undercard. For the Main Event, we review a new paper from Pega on real-time decisioning and what that looks like within organizations. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

IAS, Pega, Data Guesses, Gartner Predictions

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In this week’s episode of Analytics Neat we cover acquisitions made by both Integral Ad Science and Pega as well as a survey about tagging implementation on the Undercard. For the Main Event, we look at some of Gartner’s Marketing predictions for 2021 and beyond. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Google, Palantir, Contact Tracing, Amazon, Antitrust, RTIM Wave

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In this week’s episode of Analytics Neat we get a bit creepy on Halloween week with some #ALittleTooPersonal, data mismanagement, Amazon advertising, and an Antitrust lawsuit on the Undercard. For the Main Event, we take a look at the high-level findings of the latest Forrester RTIM Wave. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Decisions Versus Tests

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In this week’s episode of Analytics Neat we take a look at when to use a decision platform versus when to use a testing solution.  Is this an “and” or an “or” conversation? What maturity is required of an organization to do either? We also have a winner for this week’s “Blast from the Past” award.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.