Decisioning

Comscore, Scams, IDC Predictions

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In this week’s episode of Analytics Neat we discuss a Comscore acquisition and the rise of gift card scams on the Undercard. For the Main Event, we review predictions from the the IDC. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Acxiom, ACCC Google, Pega Decisioning

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In this week’s episode of Analytics Neat we discuss a solution coming from Acxiom and MullenLowe and an update on the Google lawsuit in Australia on the Undercard. For the Main Event, we review a new paper from Pega on real-time decisioning and what that looks like within organizations. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify,  Amazon, Google Play, or any of your preferred platforms.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Decisions Versus Tests

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In this week’s episode of Analytics Neat we take a look at when to use a decision platform versus when to use a testing solution.  Is this an “and” or an “or” conversation? What maturity is required of an organization to do either? We also have a winner for this week’s “Blast from the Past” award.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 60: Do Your Consumers Love You? Yes No Maybe

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In this week’s episode of Analytics Neat we discuss the gap in perception between brand marketers and their consumers when it comes to personalized experiences.  Which country has the biggest gap in perception?  What are the main issues causing this gap? We also have another racist robot to discuss.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.