Episode 20: World Federation of Advertisers Publishes Global Media Charter

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In this week’s episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA).  How is the document structured for media partners and advertisers? What are the main focal points of the different chapters?  What does this mean for the industry?  What’s missing or lacking?  We cover all of this and more this week.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 11: Ad Viewability – We Deserve Better Standards

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This week’s Analytics Neat starts off with a look at two newsworthy items from the past week:  the updated martech landscape and the GDPR limitations of the Doubleclick ID.  We will then jump into a discussion about the viewability standards for ads in the marketplace and why we deserve better.  How does the private marketplace play into this?  What are the standard definitions for viewability across major platforms?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.