Episode 38: An Update on the FBI Investigation into the Media Industry

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In this week’s episode of Analytics Neat we provide an update on the FBI’s investigation into the media industry and walk through a document published last week by Reed Smith and the ANA.  What do advertisers need to do to cooperate?  What concerns need to be addressed?  What will the process look like?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

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Episode 33: Federal Prosecutors and the Media Agency Landscape

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In this week’s episode of Analytics Neat we dig into the Wall Street Journal report outlining the federal investigation that has been launched into media buying practices.  We also review Forrester’s first-ever Wave Report into the Media Agency world.  When did the first domino fall that ultimately led to this investigation? What non-transparent practices are likely to be looked into? Which agencies are leading the pack around the globe according to Forrester?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 20: World Federation of Advertisers Publishes Global Media Charter

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In this week’s episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA).  How is the document structured for media partners and advertisers? What are the main focal points of the different chapters?  What does this mean for the industry?  What’s missing or lacking?  We cover all of this and more this week.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.