Activation

IAS, Pega, Data Guesses, Gartner Predictions

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In this week’s episode of Analytics Neat we cover acquisitions made by both Integral Ad Science and Pega as well as a survey about tagging implementation on the Undercard. For the Main Event, we look at some of Gartner’s Marketing predictions for 2021 and beyond. All this and more in this week’s episode of Analytics Neat. Thanks for listening this week!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

Most Listened in 2019: Why is a Data Model Important?

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This is a re-post of the most listened to episode in 2019 across all platforms.  I hope everyone had a wonderful holiday season.  Happy New Year!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Why is a Data Model Important?

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In this week’s episode of Analytics Neat we expand upon the data model discussion from last week.  What is a data model and what isn’t? Why is it important? Who was the biggest loser on Prime Day? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes, Spotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 23: Salesforce Acquires Datorama

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In this week’s episode of Analytics Neat, we take a look at the announcement last week that Salesforce has agreed to acquire Datorama for $800 Million.  What does Datorama do?  Why is Salesforce making this deal?  What are the implications for our industry?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 21: The Power of Collaboration

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In this week’s episode of Analytics Neat we cover the IPG acquisition of Acxiom and how to build better collaboration and teamwork within an organization to create better customer experiences.  What does Acxiom bring to the table for IPG? What are 4 inhibitors to teamwork? What are 3 things you can do today to improve communication across the business?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 19: The Value of Location Analytics

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In this week’s episode of Analytics Neat, we discuss the power of location-based analytics and how capturing location data can be helpful for your business.  Why is it important to collection location data?  What are some of the challenges?  What are the opportunities for businesses?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 12: What is a Customer Data Platform (CDP)?

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In this week’s episode of Analytics Neat, we take a look at the Customer Data Platform (CDP) space.  This sector has become quite popular in the industry as of late, but what is a CDP?  How does that compare to a DMP?  Is this something you need or can you accomplish your goals with your existing technology stack? All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 5: Domopalooza 2018 and the Future of Business Intelligence Platforms

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I had the pleasure of attending the Domo user conference, Domopalooza, in Salt Lake City last week.  This week’s episode of Analytics Neat outlines some of the key product updates and innovations coming to the Domo platform in 2018.  We also look at how their product development aligns against the larger trends in the Business Intelligence (BI) industry.  This is an interesting sector to keep up with, and one where we are seeing similar parallels to the trends in the virtual assistant world (i.e. Siri and Alexa).

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 2: Unilever, Facebook, and the Wild West of Digital

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Thank you to everyone who downloaded and listened to Episode 1.  Episode 2 of the Analytics Neat Podcast explores Unilever’s threats to pull advertising from Facebook and Google citing content concerns and the “fake news” epidemic being widely discussed in the US.

Please rate, review and subscribe on iTunes.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.