Downstream Data, Reporting Miscues

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In this week’s episode of Analytics Neat we expand further upon data models and the impact of having the data model downstream from where the data is actually being collected.  Why are simplistic CDPs unable to fix the issue? We also dive into the money pit that is standard reporting and how to avoid some of the mistakes I’ve seen over the years. What type of reports should you focus on? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Reporting, False Advertising, Influencers

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In this week’s episode of Analytics Neat we kick off by answering a question from a Neater around reporting and data models.  We also take a look at Adobe’s recent attempt at false advertising.  Ever wonder how much an influencer makes? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Why is a Data Model Important?

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In this week’s episode of Analytics Neat we expand upon the data model discussion from last week.  What is a data model and what isn’t? Why is it important? Who was the biggest loser on Prime Day? All this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

DVR Updates, GDPR Fines, Vendor Capability Confusion

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In this week’s episode of Analytics Neat we come to you as an award-winning podcast, which is very humbling and exciting.  What has Comcast done to impact traditional TV ads? Who was hit with GDPR fines and what’s next? Why are brands wasting money trying to use the wrong vendors to solve for business problems? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Uber Ad Fraud Lawsuit

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In this week’s episode of Analytics Neat we review the updated lawsuit that Uber has filed alleging ad fraud on $70M USD in spend.  How many partners are involved?  Could Uber have prevented some of this?  Do I agree with the commentary in the industry about this?  We also have a “Blast from the Past” award. All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

ICO Calls Out Real-Time Bidding

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In this week’s episode of Analytics Neat we review a recent report from the Information Commissioner’s Office (ICO) regarding real-time bidding (RTB).  What parts of RTB are illegal in the view of the ICO? How does this fit with GDPR? What is PECR? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Find the full report here.

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Salesforce + Tableau, Personalization Demands

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In this week’s episode of Analytics Neat we review Salesforce’s recent acquisition of Tableau as well as some new data about the demands of consumers for personalization.  Why am I talking about data layers again? Why is now the time for a market share grab using personalization? How do I feel about “real time?” All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

AI, Google Buys Looker, PegaWorld Recap

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In this week’s episode of Analytics Neat we discuss Google’s acquisition of Looker and recap some interesting topics from PegaWorld.  What do global CEOs think of AI?  How is Iron Man saving the world? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

3 Requirements for AI & ML

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In this week’s episode of Analytics Neat we discuss 3 requirements that are overlooked when it comes to dabbling in AI and ML.  What use cases make sense?  Why does a data model matter?  We also revisit ITP 2.1 briefly.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Decisions Versus Tests

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In this week’s episode of Analytics Neat we take a look at when to use a decision platform versus when to use a testing solution.  Is this an “and” or an “or” conversation? What maturity is required of an organization to do either? We also have a winner for this week’s “Blast from the Past” award.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Digital NewFronts 2019

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In this week’s episode of Analytics Neat we review the findings of the recently published IAB Video Advertising Spend report. Why are advertisers confused about OTT and Connected TV? How does traditional TV factor in? What should brands be considering as more budget goes to digital video? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Chrome Fingerprints On Your Cookies

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In this week’s episode of Analytics Neat we review Google Chrome’s new cookie controls and general privacy updates for cross-site tracking. What are the areas of focus in the new launch?  What is device fingerprinting? How does Google’s response compare to Apple ITP? Why do we talk about Twitter at the end today? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Themes From Gartner Marketing

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In this week’s episode of Analytics Neat we review the themes coming out of this year’s Gartner Marketing Symposium in sunny San Diego. Who gets the “A Little Too Personal” award this week? Why is connected TV so important to audience reach? What is most important in generating customer value? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 61: Smile! You’re on Camera

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In this week’s episode of Analytics Neat we discuss new technology making its way to brick and mortar stores that is designed to help them compete with online giants like Amazon.  What do the cameras do?  Why is it a privacy concern?  Where will this go next? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 60: Do Your Consumers Love You? Yes No Maybe

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In this week’s episode of Analytics Neat we discuss the gap in perception between brand marketers and their consumers when it comes to personalized experiences.  Which country has the biggest gap in perception?  What are the main issues causing this gap? We also have another racist robot to discuss.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.