Decisions Versus Tests

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In this week’s episode of Analytics Neat we take a look at when to use a decision platform versus when to use a testing solution.  Is this an “and” or an “or” conversation? What maturity is required of an organization to do either? We also have a winner for this week’s “Blast from the Past” award.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Digital NewFronts 2019

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In this week’s episode of Analytics Neat we review the findings of the recently published IAB Video Advertising Spend report. Why are advertisers confused about OTT and Connected TV? How does traditional TV factor in? What should brands be considering as more budget goes to digital video? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Chrome Fingerprints On Your Cookies

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In this week’s episode of Analytics Neat we review Google Chrome’s new cookie controls and general privacy updates for cross-site tracking. What are the areas of focus in the new launch?  What is device fingerprinting? How does Google’s response compare to Apple ITP? Why do we talk about Twitter at the end today? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Themes From Gartner Marketing

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In this week’s episode of Analytics Neat we review the themes coming out of this year’s Gartner Marketing Symposium in sunny San Diego. Who gets the “A Little Too Personal” award this week? Why is connected TV so important to audience reach? What is most important in generating customer value? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 61: Smile! You’re on Camera

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In this week’s episode of Analytics Neat we discuss new technology making its way to brick and mortar stores that is designed to help them compete with online giants like Amazon.  What do the cameras do?  Why is it a privacy concern?  Where will this go next? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 60: Do Your Consumers Love You? Yes No Maybe

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In this week’s episode of Analytics Neat we discuss the gap in perception between brand marketers and their consumers when it comes to personalized experiences.  Which country has the biggest gap in perception?  What are the main issues causing this gap? We also have another racist robot to discuss.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 59: You Down With ITP?

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In this week’s episode of Analytics Neat we discuss the new Disney Plus streaming service as well as Apple’s launch of ITP 2.1. What is ITP 2.1? What impact will it have on analytics and marketing? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 58: Alexa and HIPAA, Government Regulation Challenges

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In this week’s episode of Analytics Neat we review Amazon’s latest Alexa update for healthcare and the impacts that may have.  We also take a look at the perceived challenges of GDPR and other regulations from the marketer perspective.  We also give out a “Blast from the Past” award this week.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 57: Big Data and Big Macs

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In this week’s episode of Analytics Neat we take a look at the acquisition of Dynamic Yield by McDonald’s.  Why does this acquisition make sense?  How will it be used?  Why does this outline the larger purpose for digital data within an organization? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 56: Domo Product Updates, ANA Trust Report

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In this week’s episode of Analytics Neat we end up having to revisit the data layer discussion again and some new developments on the algorithm front.  We also review a couple of key product announcements from Domo as well as the results of the ANA Trust Report. All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 55: WaPo Feedbuilder, CCPA Overview

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In this week’s episode of Analytics Neat we cover The Washington Post’s launch of a new ad personalization tool called Feedbuilder and we dig into the details behind CCPA.  What is Feedbuilder and why is it potentially transformational?  How does CCPA compare to GDPR?  What core tenet of CCPA is a bit confusing and unclear?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 54: Racist Robots and the IoT

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In this week’s episode of Analytics Neat we take a look at the lack of diversity in tech and how that impacts product development.  We also have a nomination for this week’s “A Little Too Personal” segment and chat a bit about the favorite cocktails in major US cities. All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 53: Data Layers, Southwest Airlines, Accenture AI Platform

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In this week’s episode of Analytics Neat we do a bit of housekeeping around my recent “Truth About Data Layers” blog.  We also introduce a new segment called “A Blast from the Past,” and review Accenture’s new AI platform to outline what to watch out for and where the value might be.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 52: Google Cloud, Facebook Creeping Again, WPP + Waze

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In this week’s episode of Analytics Neat we have a rapid-fire episode with three topics on the agenda.  Why did Google acquire a company called Alooma?  What did Facebook do this time with data and mobile apps?  What is WPP doing in partnership with Waze to bring retail advertisements to your drive?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 51: Gartner Magic Quadrant for Analytics & BI Platforms

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In this week’s episode of Analytics Neat we have some follow-up from last week’s conversation about session replay solutions like Glassbox.  We also review the latest Gartner Magic Quadrant report for Analytics and BI platforms.  Which platform is leading the pack according to Gartner?  Which solutions are on the verge of changing the landscape?  What are my predictions for some of the technology in the next year? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Gartner Magic Quadrant Study

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno or @AnalyticsNeat) using  #AnalyticsNeat, or leave a comment right here on the post.