Creating a Culture of Empowerment

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One of my favorite quotes came from Steve Jobs: “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”

That mantra is extremely important as a driver to building a high-performance team and culture. Whether you are a 5-person company or a 5,000-person company, you need to really give some thought to why you are hiring the people you choose to hire.  You also need to consider how you create opportunities for idea sharing and innovation in a practical way that includes all levels of the corporate ladder.

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Episode 15: Accenture, Adobe, and GDPR Lawsuits

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In this week’s episode of Analytics Neat we take a look at what turned out to be a very newsworthy week.  We discuss Accenture Interactive getting into programmatic buying and why is this a conflict of interest.  In addition, Adobe acquired Magento Commerce to enhance their Experience Cloud and we look at what that means for their customers.   Finally, Google and Facebook were hit with the first lawsuits after GDPR week began.  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 14: Overcomplicating Personalization

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In this week’s episode of Analytics Neat, we take a look at why marketers struggle with personalization and how to move beyond the common roadblocks to build a proper personalization strategy.  What grade do marketers give for their personalization efforts? What role does data and technology play? What framework can you use to drive success in your organization?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 13: Heineken, Ad Verification, and the Chief Data Officer role

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Heineken announced last week that they intend on selecting and owning one global platform for Ad Verification, which is something that has historically been managed by agencies on behalf of clients.  Is this a good decision?  What are the implications and potential challenges?  What role could the office of the CDO play?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 12: What is a Customer Data Platform (CDP)?

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In this week’s episode of Analytics Neat, we take a look at the Customer Data Platform (CDP) space.  This sector has become quite popular in the industry as of late, but what is a CDP?  How does that compare to a DMP?  Is this something you need or can you accomplish your goals with your existing technology stack? All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 11: Ad Viewability – We Deserve Better Standards

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This week’s Analytics Neat starts off with a look at two newsworthy items from the past week:  the updated martech landscape and the GDPR limitations of the Doubleclick ID.  We will then jump into a discussion about the viewability standards for ads in the marketplace and why we deserve better.  How does the private marketplace play into this?  What are the standard definitions for viewability across major platforms?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 10: Retail Evolution – Amazon, Walmart, and IKEA

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This week’s episode of Analytics Neat takes a look at the retail sector and the necessary evolution therein.  With Toys “R” Us’ demise, what are Walmart, Amazon, and IKEA doing to keep pace?  How is Walmart making moves to compete with Amazon?  Where do smart speakers fit into this equation?  All of this and more in this week’s episode.  Thanks for listening!

The post on smart speakers I mentioned can be found here.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 9: Google GDPR, Celebrus, and the Data Chain of Custody Problem

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This week’s episode of Analytics Neat starts with a look at the newest GDPR-related features from Google.  We will also do a walkthrough of two updates from Celebrus that caught my attention, including a very cool integration with Adobe Analytics.  Finally, we’ll tie it all together with a concept I coined as the “data chain of custody” problem in the industry.

You can access the GDPR framework service I mention in the podcast here.

Google Policies for data can be accessed here.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 8: Marketers Struggle With Vendor Selection

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This week’s episode of Analytics Neat explores the challenges of selecting the right vendor for your business.  Over 58% of marketers struggle with this, according to a 2017 study by Infectious Media.  Why is it so difficult?  What are the attributes marketers look for in a vendor? What should you do to ensure you make the right decision?  All of this and more in this week’s episode.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 7: The Challenge and Opportunity of Live Chat

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This week’s episode of Analytics Neat delves into the world of Live Chat and how you can make it work smarter for your business to generate a more positive customer experience.  Where should you use it?  How can it help customers get from point A to point B?  What are the technical components that would enable you to do this in the most effective way?  We cover all of this and more in this week’s episode.

Here’s a link to the documentation I referenced in Episode 3Stratigent – Google/Salesforce Integration.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Walmart and…Robots?

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Walmart has been in the news a few times over the past week or so regarding their investment in robotics and innovation.  I think it’s really easy to get caught up in the “sexy” innovation coming from firms like Tesla and miss out on some real, impactful innovation coming from a retailer like Walmart.  So, I’ll provide a quick walkthrough in this post of the couple robots that caught my eye.

I’ll lead with the innovation that is currently operational today:  robots roaming the aisles in 50 stores around the US.  Walmart has new, robotic employees that roam the aisles of the store three times per day to identify the stock of items, items placed in the wrong spot, incorrect prices, and missing labels.   As the robot identifies issues, it sends alerts to the store personnel to address.

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Episode 6: Facebook, Cambridge Analytica, and the Path Forward

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Facebook had yet another PR nightmare this past week involving Cambridge Analytica and the data of roughly 50 million Facebook users.  In this week’s episode of Analytics Neat, we explore what happened, what this means for Facebook, and what we can expect going forward in the marketplace.  Walled gardens and trust don’t necessarily go hand-in-hand, but what will that translate into for Facebook as they try to move past this?  Find out all of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 5: Domopalooza 2018 and the Future of Business Intelligence Platforms

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I had the pleasure of attending the Domo user conference, Domopalooza, in Salt Lake City last week.  This week’s episode of Analytics Neat outlines some of the key product updates and innovations coming to the Domo platform in 2018.  We also look at how their product development aligns against the larger trends in the Business Intelligence (BI) industry.  This is an interesting sector to keep up with, and one where we are seeing similar parallels to the trends in the virtual assistant world (i.e. Siri and Alexa).

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Diverse Thinking Drives Better Decisions

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I had the pleasure of attending Domo’s annual conference, Domopalooza, out in Salt Lake City this week.  It was a great show, and Domo is doing amazing things with their product in the coming year which I’ll delve into more on the Analytics Neat podcast on Monday, March 19.  From a content perspective, a Keynote with Omar Johnson, the former CMO of Beats by Dre and current Founder of Opus, really stood out to me.

During his discussion, Omar said: “When you have a diverse team you get different points of view.  When you get different points of view you make better decisions.”  Whether you are a 5-person company or a 500-person company, this is some of the best advice you can ever adhere to.

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Episode 4: Your Customer Experience Is Costing You

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The amount of patience consumers have for a bad customer experience is dwindling.  Not only are consumers feeling less inclined to pick up a phone and call customer service, but they are also expecting resolution in real-time.  It’s a confounding challenge for marketers to solve for and ultimately further enforces that you only have one chance to make a first impression.   Learn about this and what you can do about it in this week’s episode of Analytics Neat.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.