Episode 23: Salesforce Acquires Datorama

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In this week’s episode of Analytics Neat, we take a look at the announcement last week that Salesforce has agreed to acquire Datorama for $800 Million.  What does Datorama do?  Why is Salesforce making this deal?  What are the implications for our industry?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 22: A/B Testing Isn’t Dead

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In this week’s episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization.  How does A/B testing fit into the overall optimization tool kit?  How do you build momentum and continued success into your optimization program?  Why isn’t A/B testing dead?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 21: The Power of Collaboration

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In this week’s episode of Analytics Neat we cover the IPG acquisition of Acxiom and how to build better collaboration and teamwork within an organization to create better customer experiences.  What does Acxiom bring to the table for IPG? What are 4 inhibitors to teamwork? What are 3 things you can do today to improve communication across the business?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 20: World Federation of Advertisers Publishes Global Media Charter

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In this week’s episode of Analytics Neat we review the newly published Global Media Charter from the World Federation of Advertisers (WFA).  How is the document structured for media partners and advertisers? What are the main focal points of the different chapters?  What does this mean for the industry?  What’s missing or lacking?  We cover all of this and more this week.  Thanks for listening!

Relevant links for this episode of Analytics Neat:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 19: The Value of Location Analytics

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In this week’s episode of Analytics Neat, we discuss the power of location-based analytics and how capturing location data can be helpful for your business.  Why is it important to collection location data?  What are some of the challenges?  What are the opportunities for businesses?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 18: Google Attribution and Trust

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In this week’s episode of Analytics Neat we take a look at the data access changes from Google post-GDPR and how that impacts the ability to independently measure ROI.  With Google limiting access for further data integration, how will this impact true attribution modeling?  What will be the impact felt by advertisers and who currently has access to Google’s Ads Data Hub?  In addition, we take a look at info coming out of Cannes regarding trust in social media.

You can find the WSJ article I referenced here (subscription required).

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 17: Building a Solid Voice of Customer (VOC) Strategy

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In this week’s Episode of Analytics Neat we explore how to best utilize a Voice of Customer (VOC) technology to improve your customer experience both online and offline.  When people think of VOC, they instantly think of surveys and comment cards, but rarely think about how to use those inputs to create more value for their business.  We’ll outline how to build a solid strategy for VOC as well as 4 tactics to apply right away to create that value.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 16: IAB Tech Lab Data Transparency Standards

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In this week’s episode of Analytics Neat we review the Data Transparency Standards for audience targeting released for comment by the IAB Tech Lab at the end of May.  The first two parts of this four-part framework are available for comment until July 16th.  What does the framework hope to accomplish?  How will advertisers benefit?  What innovation can we expect from the tech industry as a result of the adoption of this framework?  All of this and more in this week’s episode.  Thanks for listening!

You can find the IAB Tech Lab framework here.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Creating a Culture of Empowerment

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One of my favorite quotes came from Steve Jobs: “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”

That mantra is extremely important as a driver to building a high-performance team and culture. Whether you are a 5-person company or a 5,000-person company, you need to really give some thought to why you are hiring the people you choose to hire.  You also need to consider how you create opportunities for idea sharing and innovation in a practical way that includes all levels of the corporate ladder.

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Episode 15: Accenture, Adobe, and GDPR Lawsuits

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In this week’s episode of Analytics Neat we take a look at what turned out to be a very newsworthy week.  We discuss Accenture Interactive getting into programmatic buying and why is this a conflict of interest.  In addition, Adobe acquired Magento Commerce to enhance their Experience Cloud and we look at what that means for their customers.   Finally, Google and Facebook were hit with the first lawsuits after GDPR week began.  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 14: Overcomplicating Personalization

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In this week’s episode of Analytics Neat, we take a look at why marketers struggle with personalization and how to move beyond the common roadblocks to build a proper personalization strategy.  What grade do marketers give for their personalization efforts? What role does data and technology play? What framework can you use to drive success in your organization?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 13: Heineken, Ad Verification, and the Chief Data Officer role

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Heineken announced last week that they intend on selecting and owning one global platform for Ad Verification, which is something that has historically been managed by agencies on behalf of clients.  Is this a good decision?  What are the implications and potential challenges?  What role could the office of the CDO play?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 12: What is a Customer Data Platform (CDP)?

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In this week’s episode of Analytics Neat, we take a look at the Customer Data Platform (CDP) space.  This sector has become quite popular in the industry as of late, but what is a CDP?  How does that compare to a DMP?  Is this something you need or can you accomplish your goals with your existing technology stack? All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 11: Ad Viewability – We Deserve Better Standards

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This week’s Analytics Neat starts off with a look at two newsworthy items from the past week:  the updated martech landscape and the GDPR limitations of the Doubleclick ID.  We will then jump into a discussion about the viewability standards for ads in the marketplace and why we deserve better.  How does the private marketplace play into this?  What are the standard definitions for viewability across major platforms?  All of this and more in this week’s episode.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 10: Retail Evolution – Amazon, Walmart, and IKEA

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This week’s episode of Analytics Neat takes a look at the retail sector and the necessary evolution therein.  With Toys “R” Us’ demise, what are Walmart, Amazon, and IKEA doing to keep pace?  How is Walmart making moves to compete with Amazon?  Where do smart speakers fit into this equation?  All of this and more in this week’s episode.  Thanks for listening!

The post on smart speakers I mentioned can be found here.

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.