Most Popular in 2018: Marketers Struggle With Vendor Selection

Audio

This week’s episode of Analytics Neat explores the challenges of selecting the right vendor for your business.  Over 58% of marketers struggle with this, according to a 2017 study by Infectious Media.  Why is it so difficult?  What are the attributes marketers look for in a vendor? What should you do to ensure you make the right decision?  All of this and more in this week’s episode.

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

Episode 44: NASA Breach, Verint Acquires ForeSee, and Microsoft Clarity

Audio

In this week’s episode of Analytics Neat we take a look at the NASA breach, the acquisition of ForeSee by Verint, and Microsoft entering the CX space with the launch of Clarity.  We even have a West Side Story reference this week.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 43: IBM Sells Unica to HCL Technologies

Audio

In this week’s episode of Analytics Neat we take a look at IBM selling Unica and several other platforms to HCL Technologies.  I also go on a bit of a rant on programmatic and make a feature request to the industry.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 42: Marriott Breach, Joining D4t4, and a Quick Look at Data Collection

Audio

In this week’s episode of Analytics Neat we take a look at the Marriott Breach, discuss my joining D4t4 Solutions as their VP of North America, and discuss new trends in data collection.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 41: A Key Limiter to Analytics Success

Audio

In this week’s episode of Analytics Neat we have the return of our segment “A Little Too Personal,” an update on the FBI investigation into Digital Fraud, and a look at what I consider to be a major limiter to analytics success for organizations.  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 40: Mobile Black Friday and Real-Time Bidding Issues

Audio

In this week’s episode of Analytics Neat we review the revenue results from Black Friday and explore a ruling in France that has put real-time bidding at risk.  How much revenue was generated from mobile devices? Why is data capture at risk as a result of the CNIL ruling against Vectaury? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 39: MarTech Budgets and Wasted Dollars

Audio

In this week’s episode of Analytics Neat we take a look at the ever-increasing budget for MarTech.  What are the potential problems that come with that?  Where do people fit into this equation?  How much budget is potentially being wasted? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 38: An Update on the FBI Investigation into the Media Industry

Audio

In this week’s episode of Analytics Neat we provide an update on the FBI’s investigation into the media industry and walk through a document published last week by Reed Smith and the ANA.  What do advertisers need to do to cooperate?  What concerns need to be addressed?  What will the process look like?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links from this episode:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 37: What is a Decentralized Identity (DID)?

Audio

In this week’s episode of Analytics Neat we take a look at a new initiative from Microsoft aimed at building an open source approach to digital identities.  What are DIDs? How would consumers build and interact with them?  What are the potential challenges? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links from this episode:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 36: IBM/Red Hat and the British Airways Data Breach

Audio

In this week’s episode of Analytics Neat we take a look at IBM’s Acquisition of Red Hat and the ongoing saga of the British Airways data breach.  Why did IBM make this acquisition and what does it mean for the industry?  Why did the data breach happen in the first place?  What can you do to protect your own company? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links from this episode:

Please rate, review and subscribe on iTunesSpotify, and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 35: A Few Thoughts About 2019 Strategy

Audio

In this week’s episode of Analytics Neat we share a few things to think about as you head into your 2019 planning. Why should your thoughts on data collection change? Which channel is surging into importance in 2019? What happens when personalization gets too aggressive based on bad data? All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

We are now live on Spotify as well!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 34: What is Artificial Intelligence (AI)?

Audio

In this week’s episode of Analytics Neat we explain what Artificial Intelligence (AI) really is and why Machine Learning is most likely what you’re doing today within your business.  We also introduce a new segment to the podcast: “A little too personal.”  What are the main challenges of AI and what do marketers do most with machine learning?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 33: Federal Prosecutors and the Media Agency Landscape

Audio

In this week’s episode of Analytics Neat we dig into the Wall Street Journal report outlining the federal investigation that has been launched into media buying practices.  We also review Forrester’s first-ever Wave Report into the Media Agency world.  When did the first domino fall that ultimately led to this investigation? What non-transparent practices are likely to be looked into? Which agencies are leading the pack around the globe according to Forrester?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Relevant links for this episode:

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 32: Podcast Advertising Growth and Opportunity

Audio

In this week’s episode of Analytics Neat we review the opportunities and growth of podcast advertising.  What are the current and projected ad revenues for podcasts? What is unique about advertising on podcasts?  What audiences are you reaching?  How often do people listen to podcasts?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.

 

Episode 31: Optimizely Feature Announcements at Opticon 2018

Audio

In this week’s episode of Analytics Neat we review six of the new features announced at Opticon 2018. What do I like about Optimizely as an alternative to Adobe Target?  Which features will add the most value to customers?  What is the Digital Experience Stack?  All of this and more in this week’s episode of Analytics Neat.  Thanks for listening!

Please rate, review and subscribe on iTunes and Google Play.  You can continue the conversation with me directly via the Contact Form , Twitter (@billbruno) using  #AnalyticsNeat, or leave a comment right here on the post.